While Altcoins Bleed, WhiteBIT Coin (WBT) Surges to a New ATH

WhiteBIT’s native token (ticker: WBT) reached a new all-time high, climbing above $50 and entering the top 25 by market capitalization. According to data from CoinGecko, WBT now holds a market cap of approximately $7.4 billion. As sentiment around the current altcoin cycle weakens, WBT’s strong performance stands out, prompting analysts to explore the reasons behind its rise.  

Unlike many exchanges that focus on securing a presence in top-tier regulatory hubs, WhiteBIT concentrates its efforts on fast-growing regions across Europe, Central Asia, and Latin America. Over the past six months, the team has rolled out support for multiple local languages and obtained licenses in three countries: Croatia, Italy, and Kazakhstan.

WBT serves multiple functions on the WhiteBIT platform. Holders use the token to pay trading fees at a discount, earn higher referral rewards, withdraw ETH and ERC-20 tokens without fees, and receive bonuses through crypto lending plans. Additional benefits include free AML checks and access to Launchpad participation. Nearly three years ago, early investors purchased WBT at $1.60. Since then, the token has gained more than 3,000%.

Proactive Deflation Strategy

WhiteBIT introduced a hybrid deflationary model that channels 33% of trading fees and 5% of other platform fees into regular token buybacks and burns. On June 3, 2025, the exchange burned 292,446 WBT (~$9.14 million). It followed up with another burn of 297,311 WBT  (~$9.46 million) on June 12.

This approach steadily reduces circulating supply, reinforcing scarcity and supporting price growth as platform activity increases. As a result, WBT evolved into a strong exchange asset backed by an active ecosystem, while expectations of further supply cuts continue to attract new interest from buyers.

High-Profile Events and Brand Expansion

In May 2025, WhiteBIT hosted the world’s first live crypto trading tournament, the International Crypto Trading Cup (ICTC) 2025. The event brought together participants from multiple countries, with live broadcasts streamed on global platforms. The tournament boosted brand recognition, attracted new users, and increased demand for WBT as traders sought access to exclusive bonuses tied to the token.

Related: WhiteBIT Awards Winners of the International Crypto Trading Cup 2025

Earlier this year, WhiteBIT rolled out several new products, including the WhiteBIT Nova card. The card allows users to pay with cryptocurrency through traditional banking infrastructure, both online and offline, with automatic conversion to fiat. Cardholders receive up to 10% cashback depending on the purchase category, along with zero maintenance fees and no inactivity charges.

On June 16, 2025, WhiteBIT also signed a three-year partnership with Italian football club Juventus. Under the agreement, the WhiteBIT logo will appear on the team’s official jerseys. Commenting on the deal, WhiteBIT founder and CEO Volodymyr Nosov said:

We are thrilled to partner with Juventus, an iconic football club. This partnership marks a major milestone in our mission to make cryptocurrency more accessible to an increasingly wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favourite team.

Resilience Amid Geopolitical Uncertainty

WBT’s rapid rise comes against the backdrop of rising geopolitical tensions, particularly the escalation of the conflict between Israel and Iran. Risk assets typically decline during such periods, but WBT defies this trend. This anomaly may point to a broader trend, where traders seek stability on liquid, centralized platforms equipped with clear risk management and security tools. WhiteBIT’s reputation today places it firmly among those trusted exchanges.  

Read Also: WhiteBIT CEO: Standing Strong Against Russian Aggression