CryptoQuant Releases Report on Crypto Investor Insights

Illustration of a pink piggy bank with scattered coins and a financial graph in the background, symbolizing economic updates and savings trends.

Analytics platform CryptoQuant conducted a global survey of over 100,000 cryptocurrency users. The results offer a detailed look at the average crypto investor’s profile.

The report, presented with detailed charts and graphs, highlights key demographic and behavioral patterns among cryptocurrency users. 

Crypto User Profile:

  • 60% of cryptocurrency users are between the ages of 25 and 44. 
  • Over 62% have more than three years of experience trading cryptocurrencies. 
  • Nearly 75% hold a bachelor’s or master’s degree.
  • More than half of users invest less than $10,000 annually, indicating the dominance of retail investors in the market.
Crypto User Social Profile - The Coinomist
Crypto User Social Profile. Source: cryptoquant.com

Preferred Exchanges:

  • 53% of users name Binance as their primary trading platform.
  • 51% report the highest profits from trading on Binance.
  • 48% hold the largest portion of their assets on Binance.
  • Bybit comes in second (12%), with Coinbase ranking third (10%).
  • Professional traders, who treat trading as their main occupation, primarily use Binance, Bybit, and Bitget.
  • Casual traders, who see trading more as a hobby, favor platforms like Coinbase and Kraken.
Most Popular Crypto Exchanges - The Coinomist
Most Popular Crypto Exchanges. Source: cryptoquant.com

76% of users focus on spot trading as their main activity, with only 28% using financial products offered by exchanges, such as derivatives, staking, and other advanced tools.

Primary Activities on Exchanges - The Coinomist
Primary Activities on Exchanges. Source: cryptoquant.com

Crypto Users’ Investment Preferences:

  • Bitcoin, Ethereum, and Layer 2 projects lead the pack, with investors favoring well-established assets known for their stability and high liquidity.
  • DeFi projects rank third in popularity among users.
  • There is a growing interest in blockchain assets powered by artificial intelligence, marking a new trend in investment preferences.
Trader Interest Breakdown - The Coinomist
Trader Interest Breakdown. Source: cryptoquant.com

The CryptoQuant survey also found that nearly 90% of crypto users rely on independent research for their investment decisions, while only 10% place their trust in media outlets or news sources.

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