Metaplanet Buys 135 BTC—Right Before Bitcoin’s Price Plunge

With a $13 million investment, Metaplanet has once again expanded its Bitcoin treasury. The company began accumulating BTC in April 2024, steadily building a reserve that now holds 2,235 BTC, valued at around $196 million. Despite the broader market correction, Metaplanet remains in profit, maintaining an unrealized gain of 12% with an average buy-in price of $81,834 per BTC.

This purchase is part of a board-approved strategy from April 2024. By 2025, Metaplanet plans to increase its Bitcoin holdings to 10,000 BTC, treating it as a long-term asset, much like MicroStrategy (now Strategy) in the U.S.

To secure funding, the company utilizes stock offerings or special bonds, allowing it to raise capital without selling assets and postponing repayment for several years. However, Strategy—which follows a similar model—has demonstrated that before repayments are due, additional securities are often issued, with fresh funds split between debt settlement and more Bitcoin purchases.

Сheck this out: Metaplanet Acquires Bitcoin Magazine Japan

This tactic has drawn scrutiny, with some analysts likening it to a financial pyramid. Nonetheless, corporate Bitcoin investments are accelerating—though not always boosting stock prices. For example, despite its recent BTC purchase, Metaplanet’s shares on the Tokyo Stock Exchange fell by over 3% in a single day.