22 Mar 2025

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Meta’s Next Project: An AI-Driven Search Engine

Meta’s Next Project: An AI-Driven Search Engine

Meta, the parent company behind Facebook and Instagram, is developing an AI-powered search engine in a bid to reduce reliance on Google and Microsoft’s Bing, as reported by The Information on October 28, 2024.

Meta, the parent company behind Facebook and Instagram, is developing an AI-powered search engine in a bid to reduce reliance on Google and Microsoft’s Bing, as reported by The Information on October 28, 2024.

Meta’s AI search engine developments. Source: theinformation.com

Meta’s AI search engine developments. Source: theinformation.com

The market for AI search technology is accelerating, with OpenAI, Google, and Microsoft already engaged in fierce competition for dominance.
Meta is now in the running.

Their search engine will feature conversational responses on current events, delivered through Meta AI — the chatbot integrated into WhatsApp, Instagram, and Facebook.

This service will allow users to access up-to-the-minute data on topics they’re interested in, similar to what Google Search and Bing currently provide.

Meta’s latest project shows a clear ambition to challenge the search engine giants. Their vision lies in offering a more flexible, AI-powered solution.

Currently in internal testing, the new search tool is part of Meta’s strategy to strengthen its foothold in the AI space. The platform is set to focus on building extensive databases to provide users with up-to-date results on breaking news and emerging trends.

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