Procreate Refuses to Adopt Generative AI

The developers behind Procreate, an iPad application designed for digital graphics, have declared their opposition to generative artificial intelligence. They have made it clear that this technology will never be integrated into their platform, citing ideological differences. However, they acknowledge the positive aspects of machine learning.  

The company is aware of the risks of potentially lagging behind competitors but remains firm in its decision. CEO James Cuda has expressed that generative AI threatens the creative industry and the professional roles of artists and designers.  

I really f****** hate generative AI. We’re not going to be introducing any generative AI into our products. Our products are always designed and developed with the idea that a human will be creating something

Cuda added.

This stance has garnered substantial support from the artistic community, most of whom are against the adoption of generative AI. For instance, two years ago, Clip Studio Paint, an illustration software, reversed its decision to introduce similar tools following user criticism.  

Meanwhile, Adobe has been actively incorporating AI features across its applications. The company recently faced backlash over early, unconfirmed reports suggesting they plan to train models using user-generated content as a mandatory practice.