Strategy Ramps Up Bitcoin Holdings with $1.34B Purchase

Strategy—formerly MicroStrategy—has made another massive Bitcoin play, snapping up 13,390 BTC for $1.34 billion at an average price of about $99,856 per coin.

Michael Saylor, the company’s founder and a long-standing Bitcoin maximalist, confirmed that Strategy’s total holdings now stand at 568,840 BTC. The portfolio’s total acquisition cost is estimated at $39.41 billion, with a market valuation approaching $59 billion at current prices.

The May 5 purchase saw Strategy add another 1,895 BTC to its reserves at a cost of $180.3 million. The company has kept up a steady rhythm of acquisitions, continuing a bold Bitcoin accumulation strategy it began nearly five years ago.

Saylortracker reports that since April 2025, Strategy has made four significant buys totaling around $2.44 billion—rising to $3.78 billion when counting the most recent purchase.

Bitcoin may be gaining ground as a strategic reserve asset, and Strategy’s share price has surged over 2,900% in the past five years. Still, this aggressive investment model comes with notable risks—including Bitcoin’s inherent volatility and looming U.S. regulatory tightening that could reshape the landscape for corporate crypto exposure.

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Some analysts see more than boldness in the company’s Bitcoin play—they see strategy. Digital gold, they say, brings asset diversity and a shield against inflation. Saylor doesn’t just preach it; he lives it, holding 17,732 BTC himself—an eye-popping $1.83 billion that puts personal conviction behind every corporate move.

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Interestingly, Strategy’s corporate disclosures include language allowing for a partial sale of its Bitcoin holdings—if ordered by a U.S. court. Yet the company has made it clear that no such scenario is anticipated. Legal experts outside the firm describe the clause as standard legal hygiene, intended to mitigate future regulatory risk rather than signal any planned divestment.