Trump’s World Liberty Financial Acquires ENS Domains
The Trump family doubles down on crypto: while launching meme coins, World Liberty Financial registers Ethereum domains such as worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth.
World Liberty Financial (WLF), a decentralized finance firm associated with Donald Trump, has registered four Ethereum domains via the Ethereum Name Service (ENS). These domains suggest a connection to the Trump family.
The registrations caught public attention after The Kobeissi Letter posted about them Sunday evening, questioning whether this move signals the development of new Trump-themed meme coins. ENS has not provided a response.
This update ties into Sunday evening’s announcement, when World Liberty Financial made headlines by purchasing more than $48 million in Ethereum (ETH) just after Trump’s official meme coin went live.
My hunch in terms of future meme coins is that they will follow a playbook similar to the one Zak openly promotes in his business lifestyle content,
Erin Redwing, CEO of Inscribing Atlantis, an Ordinals-based events company, expressed.
Zak Folkman, a co-founder of WLF, was the subject of Redwing’s comment. She also alleged in a subsequent post that Chase Hero, another WLF co-founder, blocked her on X after she shared a 2020 video featuring Folkman’s previous work as a vlogger.
What Is World Liberty Financial (WLF)?
Positioned as a decentralized U.S.-based system, WLF aims to facilitate access to third-party DeFi applications, promoting the core American ideals of liberty, privacy, and unrestricted financial interactions.
While Donald Trump is promoted as a key figure in the crypto movement, and his sons are positioned as Web3 ambassadors, official documentation insists that World Liberty Financial, WLFProtocol, and $WLFI tokens are devoid of political affiliations and have no links to campaign efforts.
The WLFI token, launched in October last year, is non-transferable and locked indefinitely in smart contracts or wallets, according to the project’s whitepaper. Any proposed changes to the token’s structure must be approved by management and remain in compliance with regulatory frameworks.
Trump Enters the Meme Coin Arena
Just before his January 20 inauguration, Donald Trump debuted the Official Trump (TRUMP) token on X and Truth Social. In mere hours, the meme coin’s market cap surged past $9 billion, overtaking notable tokens like Pepe and Bonk.
At $46.8, TRUMP is trading 37% below its historical high of $73. The token reached a staggering market cap of $15 billion at its peak before easing to $12 billion—still nearly double Donald Trump’s reported net worth of $7 billion.
On January 19, Melania Trump, poised to become the First Lady, launched her cryptocurrency, MELANIA. The announcement was shared on her social platforms, with Donald Trump amplifying it on his official accounts.
The MELANIA meme coin hit a $6 billion market capitalization just two hours after its release.
While traders flocked to the Trump family’s meme coins, criticism was swift from some quarters. Edward Dowd of Phinance Technologies labeled the move a strategic misstep ahead of the presidential inauguration. Meanwhile, financial analyst Michael Gayed accused the TRUMP token of being a Pump-and-Dump scheme, saying it had shaken confidence in Trump’s leadership.
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