Brand Ambassadors: Fashionable Trend or Real Necessity?
A brand ambassador is someone who helps promote a project through active advertising on social media and other platforms, or by allowing their name to be used in the project’s advertising strategy to increase its public profile and visibility.
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Who is a brand ambassador?
A brand ambassador is someone who actively promotes a project on social media and other channels, or allows their name to be used in the project's advertising strategy to make it more visible and recognizable to the public.
Robert Downey Jr. is a brand ambassador for OnePlus
Lionel Messi is a brand ambassador for BitGet
Why do crypto projects need brand ambassadors?
It's very simple: advertising, advertising, and more advertising. Developers need an active and engaged community of like-minded individuals. The amount of PR directly impacts the number of investors and users. In return, brand ambassadors are rewarded with a portion of the project's coins for their work.
Moreover, in order for a cryptocurrency project to be listed on an exchange where it can sell its coins, there must be evidence of its usefulness and an engaged audience that is interested in its development.
That's why marketing departments try to attract as much attention as possible in various ways.
What skills do brand ambassadors have?
Depending on the project, there are many directions in which a participant in the ambassador program can demonstrate their skills.
Creating content
- articles (educational, technical materials, news, etc.);
- videos (reviews, guides, etc.);
- podcasts;
- memes.
Translation
This skill is very useful for any project that targets different markets. They translate all content, from news to memes.
Programming
Assistance in development, bug finding, and improving the project.
Technical skills
Assistance in writing technical articles (explaining complex things in simple words), and setting up nodes.
A node is a server with special software that is connected to the cryptocurrency blockchain network.
Social media promotion
Developing local communities, communicating with members, and creating engagement among like-minded people. Assisting in the development of project communication channels (Twitter, Telegram, Medium, etc.).
How to become an ambassador?
To become an ambassador, you can find a project you're interested in and apply by email or through a special application form.
If the candidate meets the requirements, they will receive a letter with further instructions on how to proceed.
There are thousands of ambassador programs out there. Before starting, it's important to analyze the project roadmap and evaluate the amount of budget allocated for the team and community. After a year of work, you could be rewarded with a project-branded T-shirt, or you could be sent cryptocurrency worth thousands of dollars.
Here are some websites to search for ambassador programs:
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