How Crypto Dresses Now: The 10 Sharpest Looks in Web3
From crypto regulators in suits to pseudonymous streetwear kings, these 10 figures prove that in 2025, personal style isn’t vanity—it’s signal, culture, and capital.
On this page
- 1. Kristin Smith — President, Solana Policy Institute (SPI)
- 2. Stani Kulechov — Founder, Aave & Lens Protocol
- 3. Betty — Founder & Creative Director, Deadfellaz
- 4. Aleksandra Huk — Crypto Educator & Legal Commentator
- 5. Beeple (Mike Winkelmann) — Digital Artist
- 6. Farokh Sarmad — Founder, Rug Radio
- 7. Emily Yang (pplpleasr) — Crypto Artist, Founder of Shibuya
- 8. Cooper Turley (Coopahtroopa) — Investor & DAO Strategist
- 9. Gmoney — Futurist & Founder, 9dcc
- 10. Caroline Pham — Commissioner, CFTC
- The Aesthetic Archetypes Driving Web3
- More Than Looks
Style in crypto isn’t about trends. It’s about signals. In a world where identity is fragmented across chains, handles, avatars, and IRL panels, how you present yourself matters—visually, symbolically, and strategically. The most stylish figures in Web3 don’t just dress well. They craft narratives with color palettes, materials, silhouettes, and memes.
From policy influencers in D.C. to avatar-curated streetwear kings, here are ten style leaders reshaping how crypto looks, and why that matters.
1. Kristin Smith — President, Solana Policy Institute (SPI)
Kristin Smith is one of the most high-profile crypto policy advocates in the United States. Her presence on Capitol Hill has shaped key narratives around blockchain regulation. Off the floor, she’s crafted a polished and precise visual identity that communicates authority without alienating. She dresses for trust, for clarity, and for quiet power.
Part policy insider, part brand whisperer, Smith is known for turning Washington diplomacy into wearable confidence. She brings high-function style into hearings, panels, and protocol meetings without ever looking out of place.
Essentials: crisp tailoring, soft neutrals, subtle jewelry, confidence without logos.
2. Stani Kulechov — Founder, Aave & Lens Protocol
Stani’s aesthetic is architectural minimalism with a cyber twist. As the founder of Aave and Lens, he balances intellectual distance with wearable utility—favoring tech-forward silhouettes that speak softly but signal strength. No excess. Just quiet infrastructure.
A pioneer of decentralized finance and decentralized identity, Stani helped define what it means to “build in public.” His understated style mirrors his protocols: elegant, user-first, and deeply intentional. He wears structure the way others wear hype.
Essentials: matte finishes, blackout fits, structured silhouettes, deep silence.
3. Betty — Founder & Creative Director, Deadfellaz
Betty’s look is the brand. From acid-green jackets to horror-punk eyewear, her IRL presence channels the undead aesthetic of Deadfellaz while staying true to a punk-femme sensibility.
As the co-creator of Deadfellaz, Betty has grown the collection into a full-fledged cultural force. She’s not just building an NFT brand—she’s shaping Web3’s visual language through gender, genre, and unapologetic presence.
Essentials: neon leather, face masks, zines-as-accessories, sharp contouring.
4. Aleksandra Huk — Crypto Educator & Legal Commentator
Aleksandra Huk made her name simplifying complex crypto regulations into accessible, high-engagement posts across social media. A consistent advocate for wallet security, crypto inheritance, and regulatory clarity, she became one of the most widely recognized legal explainers in Web3—without ever claiming institutional titles.
Her aesthetic? Think elegance with no disclaimers. From sculptural white blazers to gold hardware and sharp silhouettes, Huk balances glamour with structure. If Beeple is anti-hype, she's a controlled spectacle: less irony, more statement.
Essentials: gold chokers, waist-fitted tailoring, elevated basics, crypto confidence in contour.
5. Beeple (Mike Winkelmann) — Digital Artist
Beeple’s wardrobe feels deliberately anti-hype. He pairs glitch-art fame with midwestern dadcore—caps, hoodies, graphics. The contrast between IRL understatement and visual maximalism is the performance.
One of the most influential digital artists in crypto, Beeple brought NFTs to mainstream attention with his record-breaking sales. His look subverts celebrity: he shows up looking like your cousin from Wisconsin, then drops $69 million on-chain.
Essentials: T-shirts with irony, dad hats, denim jackets, neon shadows.
6. Farokh Sarmad — Founder, Rug Radio
Farokh blends media presence with tailored clarity. As the face of Rug Radio and a consistent presence on Web3 stages, his wardrobe moves fluidly between conference keynotes and content studios — think tuxedos offline, T-shirts onstage.
He doesn’t chase trends — he cultivates recognizability. From signature glasses to well-cut layers, his look is polished but unfussy, signaling both hospitality and authority. Farokh’s strength lies in knowing when to speak through fashion — and when to let the mic do the styling.
Essentials: soft tailoring, clean lines, signature eyewear, broadcast composure.
7. Emily Yang (pplpleasr) — Crypto Artist, Founder of Shibuya
Yang’s style is layered like her work—subtle, intentional, and rich in visual reference. Whether stepping onto a conference stage or posing for Forbes, she blends elegance with quiet futurism. Her outfits nod to East Asian minimalism, clean cuts, and symbolic restraint.
Known for designing viral crypto animations and co-founding the storytelling platform Shibuya, Emily brings narrative intuition to her look. She dresses like she’s editing a short film—every detail builds a mood, not just a moment.
Essentials: minimalist black, asymmetric cuts, sleeveless silhouettes, soft structural fabrics, future-femme elegance.
8. Cooper Turley (Coopahtroopa) — Investor & DAO Strategist
The unofficial poster child of “soft stealth” Web3 style. Cooper leans into utility and nostalgia—earth-toned hoodies, ’90s silhouettes, and DAO merch that doesn’t look like merch.
A key figure in DAO investing and music NFT ecosystems, Cooper’s influence is both financial and cultural. His aesthetic feels lived-in and low-noise—favoring comfort, authenticity, and pieces that signal tribe over trend. If style builds trust, he’s fluent.
Essentials: retro sportswear, DAO patches, washed cotton, functional layers.
9. Gmoney — Futurist & Founder, 9dcc
The mask is off—but the mystique remains. In April 2024, Gmoney, long known for his CryptoPunk avatar and balaclava-clad presence, publicly revealed his face. The gesture, timed with his “ITERATION-02” drop at Art Basel and a collaboration with Art Blocks’ Snowfro, signaled a shift: from pseudonym to presence, from icon to individual.
What’s striking is the continuity. His physical aesthetic mirrors his on-chain alter ego: monochrome palette, unbranded utilitywear, architectural restraint. Gmoney doesn’t chase clout. He curates it—across streetwear, identity, and crypto-native luxury through his brand 9dcc.
More than a founder, he’s a cultural strategist for an industry craving credibility. In an era of volatility, Gmoney’s doxx wasn’t just personal. It was protocol-level leadership.
Essentials: black tees, tactical shorts, stealth monochrome, avatar-aligned presence, minimalism-as-signal.
10. Caroline Pham — Commissioner, CFTC
An unexpected entry—because style from regulators isn’t usually headline-worthy. But Pham flips the script with sharp lines, jewel tones, and a presence that says “Web3 isn’t chaos—it’s evolution.”
A high-ranking U.S. regulator with an open stance toward digital assets, Pham brings clarity and composure to crypto’s policy front. Her wardrobe reflects the same mindset: assertive without aggression, polished without pretense. In a noisy space, she speaks in precision.
Essentials: tailored power suits, gemstone blouses, elegant restraint, policy polish.
The Aesthetic Archetypes Driving Web3
The figures above each embody one (or more) of crypto’s emerging style logics:
- Digital Minimalists – clean silhouettes, whisper tones, controlled contrast
- Meta-Lux – limited editions, NFT fashion, capsule drops
- Crypto-Weird – masks, PFP cosplay, decentralized punk
- Eco-Radicals – raw textures, barefoot coding, carbon-coded fibers
What unites them? They know that in Web3, style is metadata. It tags you long before your wallet address loads.
More Than Looks
Style in crypto isn’t skin deep. It’s architecture. It builds trust, signals taste, and creates culture. These ten figures aren’t just dressing for the feed—they’re dressing the part in a world where presence is protocol.
Because in 2025, one truth holds:
Your aesthetic is your asset.
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