Mindshare and Crypto — The New Standard for Tracking Trends

Early 2025 has seen Kaito AI gain momentum as a trend-setting platform, enabling users to gauge topic popularity online. Crypto enthusiasts rely on it to measure community dynamics, narrative influence, and other critical analytics.

Beyond its innovative features, Kaito AI owes much of its success to the Yaps Points Program. This loyalty initiative encourages user engagement on social network X by rewarding points for posting, replying, commenting, and interacting with crypto projects.

What exactly earns Yaps, and whether these points might one day convert into native tokens, remains anyone’s guess (assuming Kaito AI has plans to launch its own token). Nonetheless, user activity continues to rise, and one thing is clear: Kaito AI is spearheading a shift on X, where shitposting gives way to the creation of useful, impactful content.

Before working with any project, it’s important to familiarize yourself with the technologies or solutions at its core. For Kaito AI, that core is Mindshare — a metric that collects data on product popularity within its target market. The team uses this tool to measure both brand awareness and user understanding.

This piece is the first in a series on Kaito AI. In future articles, we’ll explore the platform’s features and delve into possible methods for earning Yaps. Don’t miss out — subscribe to our Telegram channel for all the latest updates.

Mindshare Explained — Making Your Brand the Default Choice

Mindshare represents the level of awareness and association a brand or product has in comparison to competitors. It’s often evaluated through the volume of mentions in public discourse, media outlets, and online spaces.

Imagine a consumer looking for a hybrid car. The first option that comes to their mind might be the Toyota Prius, despite the availability of other models. This highlights Prius’s dominant Mindshare within the hybrid car segment. 

For example, if someone is asked to name a sportswear company or a fast food chain, Nike and McDonald’s are likely the top answers — both are brands with high visibility. Yet, to dominate Mindshare, fast food must inherently mean McDonald’s, and athletic shoes must immediately call Nike to mind.

A simple way to assess Mindshare is to look at brands whose names have transcended their original purpose and are now used generically for an entire product type. This level of brand recognition is a powerful sign of high consumer Mindshare.

These well-known examples highlight brands with exceptional Mindshare:

• Xerox: The name has transcended its original purpose, becoming a universal term for copying documents, even if the copier is from a different brand.
• Coca-Cola: A brand so powerful that “Coca-Cola” is often shorthand for any fizzy drink, regardless of its actual origin.
• Trempel: In some areas, this brand has become interchangeable with the term for clothing hangers, regardless of the maker.

Google, Jeep, and Uber also fit this category. When people say “Google it,” they’re referring to searching the web, regardless of the actual search engine. Similarly, “getting an Uber” has become a generic way to describe booking a ride, no matter which app is used.

In the crypto world, Ledger stands out as a similar example. The brand has become a generic term for hardware wallets. When discussing cold storage solutions, people often refer to them as “Ledgers,” even if they’re produced by different manufacturers.

Mindshare’s Role in Transforming the Crypto Space

For Users: Mindshare will increasingly guide users in choosing crypto projects. A higher level of awareness often signals a project’s reliability and value, making it more appealing to users.

For Projects: For startups and established players, increasing Mindshare is a strategy to capture attention and differentiate themselves in the market. The belief is clear: the more popular a project is, the better its chances of success.

For Influencers: Building high Mindshare is a priority for influencers, who work to expand their reach through both organic and strategic methods. The focus is less on how visibility is achieved and more on leveraging it for creative marketing and monetization opportunities.

For Project Analysis: Mindshare metrics can play a pivotal role in project analysis, standing alongside factors like tokenomics, market cap, and technical details. This makes it easier for investors to gauge project potential and make better-informed choices.