21Shares Partners With Sui To Expand Institutional Blockchain Adoption

21Shares, an exchange-traded crypto products issuer, and the Sui network announced a partnership to drive institutional adoption of tokenized real-world assets, stablecoins, and decentralized finance (DeFi) in the US. 

The two companies will work on new products, publish research, and run other joint programs.

Headquartered in Zurich, Switzerland, 21Shares is increasingly targeting the U.S. market, as mentioned in the announcement. Recently, the company filed for several ETF products, including DOGE ETF and SUI ETF, with the US Securities and Exchange Commission (SEC).

Commenting on the partnership with Sui, Federico Brokate, Head of U.S. Business at 21Shares, said the move reflects their view of blockchain’s future and its direction. He expressed a positive stance on Sui’s technical infrastructure and its long-term role in the crypto industry.

Sui positions itself as one of the fastest blockchains. It was created by the tech company Mysten Labs and launched in May 2023. Sui has its native cryptocurrency, SUI, which is used for governance, rewards, and other services.

According to DeFi Llama, the Sui Network is among the top 10 largest blockchains, with over $2 billion Total Value Locked across various DeFi applications. RWA protocol Ondo Finance, along with DeFi protocols Suilend and NAVI, are among the most popular projects built on the blockchain.

Institutional Crypto Adoption Is on the Rise 

In 2025, there’s a high institutional demand for crypto. Based on a survey by Elliptic, a blockchain analytics firm, 75% of financial institutions say they need to increase their involvement in digital assets in the next two years or risk losing out to competitors and losing money.

Banks, asset managers, and payment companies are looking into blockchain for applications like:

• faster payments, 
• stablecoins, 
• tokenized assets. 

Technological developments, increased regulatory clarity, customer demand and the need to access innovative products are among the top drivers for institutional adoption.

Many institutions are focusing on real-world business cases like payment solutions and tokenized assets, while partnerships between traditional finance and crypto firms continue to grow rapidly.