37xDubai: NFT art gallery in the heart of Dubai

Morningstar Ventures has invested $5 million in the immersive and interactive digital art gallery. It is located in the elite tower complex Burj Daman on the territory of the Dubai International Financial Center (DIFC). 

The construction of 37xDubai is currently nearing completion, and the management anticipates that the gallery will be opened for visitors in the spring of 2023. How does the space intend to surprise visitors?

More than just a gallery

Source: Twitter

37xDubai is the result of a collaboration between the founders of Morningstar Ventures and Clemence Cazeau, the gallery's CEO. She was the one who pitched the idea of an innovative space that is radically different from traditional exhibition centers to investors.

It should be noted that Cazeau is not only interested in NFTs and all things related to technology but has also previously worked in the art field and auction houses. The CEO of 37xDubai greatly benefited from the priceless experience she had gained in the past when looking for funding sources and implementing the project.

How do partners describe the gallery's mission? They bring together cutting-edge technologies and the arts, with a focus on NFTs, digital and traditional arts, online education, entertainment, and community building. 37xDubai, according to their concept, will reflect the dynamic world of creativity and will constantly offer visitors new ways to experience it. Each collection will be displayed in the gallery with unique accents to provide guests with a new digital experience.  

The ambitious goal of the founders is to create a space for artists and Web3 enthusiasts through brand presentations, meetings, private events, and educational programs at 37xDubai.  

Ultramodern interior

37xDubai is all about innovation and sophistication in every detail. Sculptures, installations, virtual reality technologies, generative art, and other digital and physical art objects will be displayed in the gallery.

“The design and architecture of our gallery are highly sophisticated, filled with state-of-the-art equipment, interior, sound, and lighting infrastructure. We’ve hand-picked and meticulously selected every element of the space to ensure that the 37xDubai gallery and its exhibitions are presented in an unforgettable fashion to every one of our visitors.”

Clemence Cazeau describes the space as follows:

37xDubai Community

Another important goal of the gallery is to build an international community of art enthusiasts who can participate in the project. It’s not necessary to physically visit 37xDubai to be a part of it.  Even though the creators do not reveal all the secrets, they have already announced the upcoming release of their own NFTs. 

“Without a doubt, creativity doesn’t have any limitations. As we are planting the seed for a new journey, many exciting question marks will shape how our uniquely positioned concept will develop — and throughout this journey, your voice will matter.”