A unique avatar: Zuckerberg launches a virtual clothing store in his metaverse

Instagram, Facebook, and Messenger users will be able to customize their account avatars with branded items from leading fashion houses Thom Browne, Prada, Balenciaga, and others. On his social media page, Mark Zuckerberg spoke about the possibility of buying digital clothes in Meta.

Eva Chen and I tried out some of the new looks from Balenciaga, Prada, and Thom Browne – a change of pace from my terry cloth sweater.

wrote Mark Zuckerberg.

So far, the prices for items for customizing accounts are unknown. However, the company plans to increase the range of products.

According to Meta experts, the metaverse industry will vigorously develop soon, and purchasing digital clothes or other items for your account will become an everyday reality.

Earlier, Mark Zuckerberg stated that Meta plans to create a cryptocurrency for internal use in its metaverse. Now the company is studying all the nuances and pitfalls of using the possibilities of centrally controlled tokens. They will be used within the created metaverse according to the in-game currency system. Zuckerberg also announced tests on using NFTs (in this case, digital collectibles) on Instagram. According to him, it is necessary for the implementation of tokens in Meta.

It is worth noting that global brands have been actively using blockchain to popularize their creations for a long time. For example, the fashion house Prada released 100 exclusive NFTs in the form of GIFs. The collection was created as part of a joint project by Cassius Hirst and Prada. Just like Prada, one of the fashion trendsetters – Louis Vuitton, released its NFT collection as part of Louis: The Game, and Balenciaga started accepting crypto payments this month.