20 May 2025

Algorand partnered up with FIFA

The global trend of resounding collaborations of blockchain companies with representatives of big sport continues.

Sponsorship of boxing shows, Formula 1 competitions, famous football clubs – all of it became examples of successful and mutually beneficial cases that brought both serious investments in sports and millions of new users for cryptocurrency projects in 2021-2022. The main sporting event of the current year will be the FIFA World Cup, which will be held in December in Qatar. For fans of the Algorand platform, this event will become particularly vivid against the backdrop of the announcement that the company will become the official FIFA blockchain platform. 

The partnership was announced by FIFA President Gianni Infantino and Algorand founder Silvio Micali.

Under the sponsorship agreement, Algorand will also be the official sponsor of the 2023 FIFA Women’s World Cup in Australia and New Zealand.

The technical part of the contract includes the development by the Algorand team of digital wallets for these tournaments, as well as the use of the project’s experience in the NFT sector for strategic decisions in the field of copyright protection and the secure exchange of values ​​and assets.

FIFA focuses on the ecological and “green” Algorand blockchain (powered by a low-cost proof-of-stake consensus algorithm), while emphasizing the commercial value of collaboration. For its part, the organization will provide sponsorship assets, including corporate advertising, media coverage and other advertising opportunities.

It is predictable for such integrations that the market immediately reacted with an exchange growth in trading volumes and the cost of the native platform token Algorand (ALGO), which soared by 20% in the first day after the announcement of cooperation with the largest governing body in world football.

The Algorand platform is currently used by about 2000 global organizations, decentralized apps and public bodies. The founder of the company, Silvio Micali, is a professional cryptographer. In 2012 he became the winner of one of the most prestigious nominations in the world of computer science – the Turing Award.

The content on The Coinomist is for informational purposes only and should not be interpreted as financial advice. While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, or reliability of any content. Neither we accept liability for any errors or omissions in the information provided or for any financial losses incurred as a result of relying on this information. Actions based on this content are at your own risk. Always do your own research and consult a professional. See our Terms, Privacy Policy, and Disclaimers for more details.

Articles by this author
Quantum Biopharma Adds $1M to Crypto Treasury in Strategic Expansion

Quantum Biopharma Adds $1M to Crypto Treasury in Strategic Expansion

Quantum Biopharma has expanded its crypto treasury to $4.5 million with a new $1 million allocation to BTC and other digital assets. This strategy also aims to generate additional yield through staking.

Dmytro Psevdonimenko
JPMorgan Enables Bitcoin Buying for Clients, But Custody Excluded

JPMorgan Enables Bitcoin Buying for Clients, But Custody Excluded

Jamie Dimon says JPMorgan is rolling out BTC buying access for clients. Still, the bank won’t offer custody or wallet services, and all transactions will show up in regular statements. Dimon remains a known crypto skeptic.

Dmytro Psevdonimenko
SEC Extends Review of Solana ETF Filings, Opens Public Comment

SEC Extends Review of Solana ETF Filings, Opens Public Comment

The SEC has extended its review period for Solana ETF applications submitted by 21Shares and Bitwise, and invited public comment on proposals from Canary and VanEck Trust.

Dmytro Psevdonimenko
U.S. DOJ Probes Data Breach at Major Crypto Exchange Coinbase

U.S. DOJ Probes Data Breach at Major Crypto Exchange Coinbase

The U.S. government is analyzing a recent hack of Coinbase crypto exchange that exposed customer data to cybercriminals.

Anton Kryshtal
Lyn Alden vs the System: A New Philosophy of Money

Lyn Alden vs the System: A New Philosophy of Money

She avoids hype, doesn’t promise miracles, and refuses to trade on fear—yet Wall Street reads her. Who is Lyn Alden, and why are her ideas challenging the foundations of modern finance?

Iaroslava Kramarenko
Sergey Nazarov (Chainlink): The Man Who Wants to Chain the World Together

Sergey Nazarov (Chainlink): The Man Who Wants to Chain the World Together

How Sergey Nazarov built the rails for a global internet of contracts — and why 2025 might be the year it all locks in.

Elina Moskovchuk
Monica Long: How Ripple’s Quiet Force Is Redrawing Crypto’s Map

Monica Long: How Ripple’s Quiet Force Is Redrawing Crypto’s Map

Ripple’s Monica Long isn’t chasing headlines—she’s quietly building crypto’s future. From payments to tokenization, here’s how she’s reshaping finance from the inside.

Elina Moskovchuk
Resistance levels: logic, methods, techniques

Resistance levels: logic, methods, techniques

Resistance levels are places where price struggles to move higher, often stalling or reversing after several attempts. Let’s learn how to find, draw and interact with them when trading.

The Coinomist
What Is Bitcoin Knots, a Fork by Luke Dashjr?

What Is Bitcoin Knots, a Fork by Luke Dashjr?

Bitcoin Knots (formerly Bitcoin LJR) is an alternative to Bitcoin Core, both allowing network participants to interact with the Bitcoin blockchain.

Anahit Avetisyan
How to Buy New Crypto Before Listing: A Step-by-Step Guide

How to Buy New Crypto Before Listing: A Step-by-Step Guide

Buying a cryptocurrency before it’s listed publicly has become one of the most talked-about strategies in the space, offering the potential for major upside—if done carefully.

The Coinomist
The Rise and Fall of Web3 Darlings: A Guide to Crypto Longevity

The Rise and Fall of Web3 Darlings: A Guide to Crypto Longevity

Most Web3 projects don’t collapse—they just stop being talked about. What makes one protocol a star and another a ghost? And why, in crypto, silence might signal transformation rather than failure?

Vlad Vovk
Beyond Profits: Understanding the Spiritual Side of Trading

Beyond Profits: Understanding the Spiritual Side of Trading

Are spiritual habits the missing link in trading psychology? For many, mindfulness and reflection offer a buffer against stress, reduce snap decisions, and aid in staying grounded through market volatility.

Vlad Vovk
How Cryptocurrency and Its Owners Are Tracked

How Cryptocurrency and Its Owners Are Tracked

Think blockchain is private? Wallets have no names and transfers seem untraceable — but that’s misleading. Discover how experts uncover wallet owners and link identities to transactions.

Vlad Vovk
Bitcoin Clings to $105K Backed by Institutional Buying and Record Derivatives Activity

Bitcoin Clings to $105K Backed by Institutional Buying and Record Derivatives Activity

Following a rally to $107K and subsequent correction, Bitcoin remains steady at $105K thanks to persistent institutional demand and unprecedented open interest across major exchanges.

Anton Kryshtal
Bitcoin Peaks at $107K Before Slipping Under $105K—Then Whales Pulled the Plug

Bitcoin Peaks at $107K Before Slipping Under $105K—Then Whales Pulled the Plug

The rally didn’t last. Bitcoin tumbled under $105,000 after market manipulation unleashed a cascade of liquidations worth hundreds of millions.

Anton Kryshtal
MORE
Earning by Habit: How Crypto Weaves into Everyday Actions

Earning by Habit: How Crypto Weaves into Everyday Actions

You can now earn crypto tokens for your most routine daily habits — shopping, working out, or grabbing breakfast at a café. But how does it actually work?

Yara Zornell
Valletta: How Blockchain Became a Growth Engine for the Island of the Hospitallers

Valletta: How Blockchain Became a Growth Engine for the Island of the Hospitallers

Malta attracts crypto companies from around the world — flexible regulation, low taxes, and a prestigious European jurisdiction have turned the small city of Valletta into a land of opportunity.

Iaroslava Kramarenko
MORE