DDC Enterprise Plans to Use $528 Million to Buy Bitcoin

In one of the largest Bitcoin-focused fundraising efforts by an NYSE-listed company, Asian food brand platform DDC Enterprise Limited secured up to $528 million in financing to aggressively expand its corporate treasury. The company signed three securities purchase agreements to fund its new Bitcoin accumulation strategy.

The financing is structured across three key agreements:

• $26 million private equity investment from prominent digital-asset investors, including Animoca Brands, Kenetic Capital, and QCP Capital.
• $300 million convertible secured note facility with Anson Funds.
• $200 million equity line of credit, also backed by Anson Funds.

DDC Enterprise will use substantially all of the raised capital to expand its Bitcoin treasury holdings. The company aims to become one of the world's leading corporate holders of Bitcoin. Norma Chu, Founder, Chairwoman and CEO of DDC Enterprise, emphasized the strategic mandate from both traditional finance and digital-asset investors to execute the accumulation plan.

Our vision is unequivocal: we are building the world's most valuable Bitcoin treasury.

DDC Enterprise operates as a global Asian food platform with brands including DayDayCook, Nona Lim and Yai's Thai. The company repositioned Bitcoin as a core reserve asset while maintaining its food business foundation. The company adopted an aggressive accumulation approach to integrate Bitcoin into its financial architecture and deliver Bitcoin-related yield for shareholders.

Also read: Top 10 Bitcoin Treasury Companies in 2025