22 Mar 2025

light mode

Balenciaga to Accept Crypto Payments

Balenciaga to Accept Crypto Payments

The refined French fashion house Balenciaga is the latest brand to make a foray into the crypto industry despite the bear market.

According to reports, the brand, which has once dressed the late actress Grace Kelly and the First Lady of the United States Jacqueline Kennedy, is looking to accept crypto payments starting in June.

Focusing on Bitcoin and Ethereum as crypto payment options, the fashion house will begin accepting the two major cryptocurrencies at its flagship stores including on Rodeo Drive in Beverly Hills and on Madison Avenue in New York. It will also be possible to pay with crypto online.

While the U.S. will be the starting point of the company’s venture into the crypto-verse, it is making it clear that with time it will enter more markets. It is also looking to add more crypto payment options later this year.

We should be in sync with modern icons,

said Balenciaga’s CEO Cédric Charbit in a comment for the Wall Street Journal.

The company also clarified that the market fluctuations are of no grand importance to it, noting that “Balenciaga is thinking long-term about crypto, and fluctuations in currency value are nothing new.”

Balenciaga’s stance echoes that of the Swiss luxury watchmaker Tag Heuer, which has recently waded into the crypto world. The company is looking to accept twelve cryptocurrencies and five stablecoins, emphasizing that it has been intrigued by Bitcoin since its birth. The market’s price swings are, therefore, of no major concern.

Tag Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations – one that will deeply transform our industry and beyond…This new crypto payment feature is just the beginning of many exciting projects for Tag Heuer in the Web3 universes,

said Tag Heuer’s CEO Frédéric Arnault.

Balenciaga’s decision to enable cryptocurrency payments follows a similar decision by another top-tier fashion house like Gucci, which not long ago announced that it will be accepting 10 cryptocurrencies later this year, including Bitcoin and Ethereum, Litecoin, Dogecoin, Shiba Inu, and Bitcoin Cash.

Meanwhile, brands like Nike, Dolce & Gabbana, and Burberry are offering non-fungible token collections to customers seeking an immersive metaverse experience.

In 2021, for example, Dolce & Gabbana announced that it had sold at auction a nine-piece collection of digital non fungible tokens, alongside some actual couture for a total of 1,885.719 ETH.

The content on The Coinomist is for informational purposes only and should not be interpreted as financial advice. While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, or reliability of any content. Neither we accept liability for any errors or omissions in the information provided or for any financial losses incurred as a result of relying on this information. Actions based on this content are at your own risk. Always do your own research and consult a professional. See our Terms, Privacy Policy, and Disclaimers for more details.

Articles by this author
Metaplanet Appoints Eric Trump as Strategic Advisor Amid Bitcoin Adoption

Metaplanet Appoints Eric Trump as Strategic Advisor Amid Bitcoin Adoption

Metaplanet has named Eric Trump as the first member of its Strategic Advisory Board. The decision aims to strengthen the Japanese company’s presence in the Bitcoin economy and elevate its public brand.

Vlad Vovk
ZachXBT Uncovers Hyperliquid Whale Behind $20M in Illicit Crypto Profits 

ZachXBT Uncovers Hyperliquid Whale Behind $20M in Illicit Crypto Profits 

Blockchain investigator ZachXBT shared an analysis of the alleged identity of a Hyperliquid whale who profited around $20 million through illicit trading activity.

Anahit Avetisyan
US SEC Rules Out Securities Status for Proof-of-Work Mining

US SEC Rules Out Securities Status for Proof-of-Work Mining

According to an official clarification, the SEC has ruled that Proof-of-Work mining processes are exempt from securities oversight.

Dmytro Psevdonimenko
BitMEX and KuCoin Face South Korean Sanctions Over Unlicensed Operations

BitMEX and KuCoin Face South Korean Sanctions Over Unlicensed Operations

As South Korea intensifies its oversight of digital assets, regulators are preparing sanctions against unregistered foreign exchanges lacking VASP certification.

Anton Kryshtal
How Jeremy Allaire Built Circle and Made USDC a Stablecoin Giant

How Jeremy Allaire Built Circle and Made USDC a Stablecoin Giant

On a Friday evening in March 2023, panic gripped the crypto market. USDC, a so-called reliable stablecoin, temporarily lost its dollar peg, dropping below $1.

Ivan Dikalenko
Top Crypto Tweets of the Week: Ripple Case Ended, Solana Ad Debates, & More

Top Crypto Tweets of the Week: Ripple Case Ended, Solana Ad Debates, & More

The long-awaited end of the US SEC vs. Ripple lawsuit, Solana’s controversial ad and the SEC’s crypto roundtable were among the top trending topics on X today.

Anahit Avetisyan
What’s Trending in Crypto Today? Paolo Ardoino on Tether’s Growth, & More

What’s Trending in Crypto Today? Paolo Ardoino on Tether’s Growth, & More

Paolo Ardoino shared stats revealing Tether’s growth in 2024, while key Ethereum figures gather around the table, and Mark ‘Billy’ Zeller analyzes his portfolio performance over the years.

Anahit Avetisyan
What is a Hash Function and Why It’s Essential?

What is a Hash Function and Why It’s Essential?

Learn what a hash function is, how it works, and why it’s vital for data integrity, security, and performance in modern computing and blockchain technology.

The Coinomist
How Many Confirmations for Bitcoin Transactions and Why It Matters

How Many Confirmations for Bitcoin Transactions and Why It Matters

Learn what Bitcoin confirmations are, how many are required for different transactions, and why they matter for security and fraud prevention in the blockchain.

The Coinomist
What is a Check Digit? A Full Explanation

What is a Check Digit? A Full Explanation

Discover what a check digit is, how it’s calculated, and why it matters for data verification. Learn how algorithms like Luhn ensure data integrity across various industries.

The Coinomist
When Was Ethereum Created and How It Transformed Blockchain?

When Was Ethereum Created and How It Transformed Blockchain?

Explore Ethereum’s origins and evolution. Learn how Vitalik Buterin’s vision reshaped blockchain technology, sparking innovations like smart contracts, DeFi, and NFTs.

The Coinomist
How Many Sats in a Bitcoin? Everything You Need to Know

How Many Sats in a Bitcoin? Everything You Need to Know

Learn how many satoshis (sats) make up one Bitcoin and why this divisibility matters. Understand the role of sats in facilitating microtransactions and enhancing Bitcoin’s usability.

The Coinomist
OnyxCoin (XCN): Why This Layer-3 Blockchain Is Gaining Investor Attention

OnyxCoin (XCN): Why This Layer-3 Blockchain Is Gaining Investor Attention

OnyxCoin isn’t just a crypto project—it’s an infrastructure built for the digital age, offering scalable, secure, and low-cost transactions for a globalized economy.

Vlad Vovk
Trump’s “US Crypto Reserve” Plan: A Game Changer or Just Talk?

Trump’s “US Crypto Reserve” Plan: A Game Changer or Just Talk?

It takes just one post from Trump to stir the crypto market. Recently, he announced on Truth Social that the evaluation of a strategic crypto reserve is in progress as part of his broader Trump crypto policy.

Anahit Avetisyan
Trump’s Crypto Tax Plan: Smart Policy or Risky Gamble?

Trump’s Crypto Tax Plan: Smart Policy or Risky Gamble?

There’s been a lot of talk about possible changes to crypto tax policies in the U.S. One of the more controversial ideas floating around is “Trump no tax on crypto.” As Trump adopts a more crypto-friendly stance, major rumors have surfaced that he’s considering a 0% tax on crypto gains.

Anahit Avetisyan
MORE
Surf, Sun & Satoshis: Inside El Zonte, the Bitcoin Beach Town

Surf, Sun & Satoshis: Inside El Zonte, the Bitcoin Beach Town

El Zonte, a scenic coastal town in El Salvador, was once known as a surfer’s paradise. However, with Bitcoin now functioning as everyday currency, the town has earned a new identity as Bitcoin Beach.

The Coinomist
Hidden Gem or Overhyped? Exploring El Salvador Like a Local

Hidden Gem or Overhyped? Exploring El Salvador Like a Local

Your ultimate El Salvador travel guide to a country where BTC is legal tender and cryptocurrency is transforming the way locals live and transact.

The Coinomist
MORE