12 Apr 2025

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The REAL Token Auction Fails to Meet $1M, Conor McGregor’s Team Promises Relaunch

Conor along with clear symbols of defeat - The Coinomist

The REAL token, backed by Conor McGregor and the Real World Gaming DAO, failed to raise the $1 million minimum required for launch. The 28-hour presale brought in just $392,000.

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Former UFC champion Conor McGregor and the Real World Gaming DAO did not meet the $1 million minimum needed to launch their meme token, REAL. Within the 28-hour presale window, the project raised only $392,000, prompting a full refund to investors. 

Nevertheless, the team hinted at plans to relaunch the token in the future.

The REAL token was launched through a “sealed-bid auction” token sale model. Unlike traditional public sales, this approach allows participants to place confidential bids for their preferred price, aiming to create a fair and transparent token valuation. 

The team originally planned to raise $3.6 million during the presale but only secured $392,315. This amounted to just 39% of the $1 million minimum required to officially launch. 

Major crypto firms, including Animoca Brands, KuCoin Labs, and the Tezos Foundation, participated in the sale. However, despite support from these prominent players, the REAL token failed to attract enough investment. As a result, the team cancelled the planned launch and committed to refunding all bids.

Related: From Bulls to Ballers — Why Celebrities Are Flocking to Crypto

Reasons Behind REAL’s Failure: Declining Interest in Meme Coins and Global Market Uncertainty

The REAL token sale failed to gain traction despite the involvement of Conor McGregor, a high-profile figure who has even hinted at a potential run for president of Ireland. The outcome highlights a broader trend of fading interest in celebrity-backed tokens.

At the same time, the crypto market as a whole is seeing reduced activity. This likely played a role in the project's inability to meet its funding target. Moreover, investors have grown more cautious, and partnerships with well-known personalities are no longer seen as a reliable indicator of success.

Related: Top 5 Celebrity Crypto Projects That Failed

Economic factors also played a role, including:

  • Global instability
  • Trade tariffs introduced by President Trump
  • Concerns about a potential recession

The market, strained by both economic and political pressure, simply wasn’t ready to support even seemingly hyped projects. Not even Conor McGregor’s strong ambitions were enough to change that.

REAL experienced an unusual type of failure for a meme coin. It couldn’t even launch to compete on the open market. The current state of the market and a shift in investor sentiment led to the project's collapse. This outcome may also serve as a cautionary signal for other crypto projects focused on meme coins and driven by celebrity backing.

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