DDC Enterprise Unveils 3-Year Plan to Hold 5,000 BTC

DDC Enterprise Ltd. (NYSEAM: DDC), a public e-commerce company, took a new strategic turn on May 14, 2025, by announcing its intention to build a Bitcoin reserve. The initiative was outlined by founder and CEO Norma Chu in her annual letter to shareholders.

The company will start with a 100 BTC purchase. It plans to reach 500 BTC in six months and scale to 5,000 BTC within 36 months. This forms a core part of its revised strategy to boost capital strength and hedge against macroeconomic headwinds.

Who is DDC Enterprise and what does it do?

DDC Enterprise Ltd. is a publicly listed global company known for its consumer-focused brands and e-commerce platforms. With operations spanning the U.S. and China, it plays an active role in both markets.

In 2024, DDC reported standout results:

• A 33% jump in revenue, reaching $37.4 million,
• Gross margin climbed to 28.4%,
• Shareholder equity also rose 33%, totaling $11.3 million.

On the back of stable growth and stronger capital reserves, DDC’s leadership turned to a diversification strategy.

Bitcoin emerged as the asset of choice — not for short-term gains, but for long-term value preservation. By formally integrating BTC into its balance sheet, DDC became one of the first NYSE-listed e-commerce players to treat Bitcoin as a strategic reserve, rather than a volatile bet.

In an era of accelerating institutional interest in digital reserve assets, DDC Enterprise Ltd.’s decision may set a precedent — encouraging other publicly listed companies to explore similar financial pathways.

Inside DDC’s Bitcoin Initiative: Stages and Structure

DDC’s strategy embraces Bitcoin as a core treasury asset, with a clear roadmap:

• First, an immediate purchase of 100 BTC,
• Next, a six-month target to raise holdings to 500 BTC,
• Finally, a long-term goal of 5,000 BTC over a 36-month horizon.

To implement its Bitcoin strategy, DDC assembled a dedicated treasury division and broadened its advisory bench with crypto specialists.Importantly, the company stresses that this isn’t a speculative play. It’s a methodical, long-horizon capital allocation plan — built around risk control, transparency, and compliance.

The move mirrors a larger trend among institutions using BTC to hedge against inflation and the fragility of fiat currencies.

DDC’s Bitcoin Strategy: Execution Outlook

DDC is forecasting continued revenue growth and aims to achieve positive adjusted EBITDA by 2025. With macroeconomic conditions improving and Bitcoin gaining traction as a treasury reserve asset, the company’s move positions it strategically — and ahead of the curve.

Check this out: Bitcoin for Corporations 2025: Powered by MicroStrategy

As the new U.S. administration signals greater openness toward crypto and regulatory risk begins to fade, companies now have more space to explore Bitcoin as a treasury asset.

DDC’s move might inspire a new wave of adoption, especially among public firms in the tech, retail, and e-commerce sectors. Bitcoin has already proven its worth not only as a capital shield, but also as a long-term driver of equity performance.