30 Mar 2025

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GameStop to Add BTC to Its Strategic Reserves

GameStop to Add BTC to Its Strategic Reserves

GameStop Corp. has updated its investment policy to add Bitcoin as a treasury reserve.

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Notably, the company made the announcement shortly after releasing its Q4 earnings report. According to the official statement, the board unanimously approved an update to its investment policy.

Despite a decline in hardware and software sales, the report still highlights positive financial momentum for the company. This move has garnered the attention of investors and market analysts, who view it as a strategic step toward diversifying corporate reserves through cryptocurrency.

Investment Policy and Market Response

Furthermore, under the updated investment policy, GameStop may use a portion of its corporate reserves—or capital raised through debt instruments—to acquire Bitcoin and USD-pegged stablecoins.

While the company hasn’t disclosed specific allocation figures, it reported holding more than $4.75 billion in cash as of February 1. Additionally, the Q4 earnings report revealed a jump in net income to $131.3 million, up from $63.1 million in the same period last year, despite a slight dip in net sales.

Related: GameStop May Join the Crypto Market—Through Bitcoin Investments

The updated investment policy positions the company to actively integrate modern financial instruments as part of its portfolio diversification strategy. Moreove, other publicly traded firms are also adopting this approach.

Consequently, GameStop shares rose in after-hours trading, reflecting a favorable response from investors.

GME Chart - The Coinomist
GME Chart: NYSE. Source: CNBC

Hints of GameStop’s interest in crypto assets first gained traction in February, when CEO Ryan Cohen posted a photo with MicroStrategy CEO Michael Saylor. Many observers interpreted the gesture as a strong signal of potential changes in the company’s financial strategy, further fueling speculation among investors.

A step in the right direction,

Michael Saylor later wrote on social media in response to GameStop’s announcement about its revised investment policy.

Ultimately, this strategic shift underscores GameStop's commitment to remain aligned with evolving market dynamics and explore the potential of crypto assets as a hedge against inflation.

Related: Strategy’s Bitcoin Holdings Exceed 500,000 BTC

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