Jiuzi Holdings to Acquire 1,000 BTC in Strategic Pivot Toward Bitcoin Treasury Model

On May 22, 2025, Jiuzi Holdings Inc., a Chinese public company focused on electric vehicle sales, officially launched its corporate Bitcoin reserve initiative. With board approval secured, the company plans to purchase up to 1,000 BTC within the next 12 months.

The strategy will be financed through a hybrid approach — combining proceeds from new share issuances, company-held reserves, and potentially, third-party capital.

Jiuzi Holdings has identified Bitcoin as a strategic reserve asset designed to strengthen balance sheet resilience. The company clarified that this move is based on long-term confidence in blockchain’s role in future finance, not on short-term speculation.

According to JZXN leadership, Bitcoin’s transparency, global accessibility, and independence offer a safeguard that traditional assets often lack — a valuable edge in times of macroeconomic instability.

The Strategic Importance for Jiuzi Holdings Inc.

Jiuzi’s decision to accumulate Bitcoin places it among the first Chinese firms listed on NASDAQ to incorporate BTC as a foundational reserve asset. It’s a bold step — one that speaks not only to financial diversification, but to a deeper evolution of the company’s identity as it embraces the future of digital finance and begins aligning with the Web3 paradigm.

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What began as a retail EV business may now evolve into something more. Jiuzi Holdings’ pivot to Bitcoin could open doors to broader tech and Web3 opportunities. Like U.S.-listed pioneers Genius Group and KULR, JZXN is building the profile of a dynamic, future-ready company — one that blends traditional business roots with digital asset strategy.

There are risks — Bitcoin’s price swings, the chance of shareholder dilution if too many shares are issued, and unresolved regulatory questions, particularly across China and global jurisdictions. But Jiuzi’s push into blockchain signals something bigger: a long-term digital pivot. It’s a step that could open new market access and create tech synergies far beyond its EV retail roots.