19 Apr 2025

light mode

Mark Zuckerberg announced the creation of tokens and digital coins for Meta products

Meta, owned by American businessman Mark Zuckerberg, plans to launch its own cryptocurrencies. Cryptocurrencies will be launched not in the usual regulated market, but in their own metaverse.

Meta, the parent company of one of the most popular social networks – Facebook, aims to introduce its own tokens and cryptocurrencies within its ecosystem, as well as provide credit services for such applications as:

Such decisions, according to company representatives, are dictated by the search for new sources of income, because users’ interest in current products is noticeably falling and bosses are forced to seek alternative ways to earn money.

The new currency that will be integrated within the Metaverse is nicknamed “Zuck Bucks” by Meta employees in honor of Zuckerberg.

At the moment, the company is actively studying centrally controlled tokens, which, like in-game currencies, will be used within the system. In addition, Meta plans to create “social tokens” in order to reward users for participation and coins for influencers – “coins for authors”.

The company’s management notes that the planning process has already been launched and work is underway to integrate innovations into the realities of the existing system.

At the moment, we are already making changes to the company’s product strategy and roadmap in order to prioritize the process of creating a metaverse and how payments and other financial services will look like in this world,

said Stephane Kasriel, head of financial division at Meta.

The first steps to implement cryptocurrencies in Meta are planned simultaneously with the study of the integration of non-fungible tokens into the Facebook and Instagram applications. Already in May 2022, it is planned to launch a pilot NFT program.

Back in March of this year, Mark Zuckerberg noted that the company would complete the NFT integration into Instagram soon.

Such a hurry may be dictated by the desire of the head of the company, Mark Zuckerberg, to use the unregulated market of the metaverse to implement his project to create a new cryptocurrency for the ecosystem of his own products. It relates to the fact that when considering projections for the integration of the metaverse into the traditional financial system, it is possible to bypass all the restrictions of the regulators and launch their own currency before the merge.

The content on The Coinomist is for informational purposes only and should not be interpreted as financial advice. While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, or reliability of any content. Neither we accept liability for any errors or omissions in the information provided or for any financial losses incurred as a result of relying on this information. Actions based on this content are at your own risk. Always do your own research and consult a professional. See our Terms, Privacy Policy, and Disclaimers for more details.

Articles by this author
HashKey Launches Asia’s First XRP Tracker Fund in Collaboration with Ripple  

HashKey Launches Asia’s First XRP Tracker Fund in Collaboration with Ripple  

HashKey Capital and Ripple have launched the first XRP Tracker Fund in Asia. The fund targets professional investors and accepts both cash and in-kind contributions.

Dmytro Psevdonimenko
a16z Pours $55M into LayerZero with Tokens Locked for 3 Years

a16z Pours $55M into LayerZero with Tokens Locked for 3 Years

Andreessen Horowitz has taken a $55M position in LayerZero with a 3-year token lockup. The token’s price rose 10% on the heels of the news.

Dmytro Psevdonimenko
Circle Brings Trustless Refunds to USDC With New Onchain Protocol

Circle Brings Trustless Refunds to USDC With New Onchain Protocol

Refund Protocol marks a new chapter for USDC: a trust-minimized mechanism where users can dispute payments, trigger refunds, and rely on arbiters — without ever relinquishing token custody.

Vlad Vovk
Ripple’s $1.25B Target Hidden Road Wins FINRA License

Ripple’s $1.25B Target Hidden Road Wins FINRA License

Hidden Road, nearing acquisition by Ripple, has locked in its U.S. broker-dealer license—opening the door to expanded institutional fixed-income services.

Dmytro Psevdonimenko
Crypto X Today: Saylor eulogizes Bitcoin, Fong breaks silence, and more

Crypto X Today: Saylor eulogizes Bitcoin, Fong breaks silence, and more

Most Hot Crypto Discussions on X Today: Michael Saylor eulogizes Bitcoin, Tiffany Fong breaks silence, and more.

Lesia Dubenko
Crypto Discussions on X Today: Samson Mow, Elon Musk and more

Crypto Discussions on X Today: Samson Mow, Elon Musk and more

Crypto Discussions on X Today: Samson Mow believes Bitcoiners are capitulating, Musk has beef with crypto influencer and more

Lesia Dubenko
Shor’s Algorithm vs Bitcoin: Is Crypto Ready?

Shor’s Algorithm vs Bitcoin: Is Crypto Ready?

Peter Shor’s quantum algorithm could break Bitcoin’s core cryptography. What does this mean for ECDSA, crypto security, and whether the network is ready to fight back?

Elina Moskovchuk
What Is Liquidation and How Does It Work?

What Is Liquidation and How Does It Work?

Learn what liquidation means, its types, and how it converts assets to cash. Understand how it functions in business, real estate, stocks, crypto, and more.

The Coinomist
What Does Vesting Mean? A Simple Explanation

What Does Vesting Mean? A Simple Explanation

A clear guide to vesting, covering its role in employee benefits, stock options, retirement plans, and crypto. Understand cliff, graded, and immediate vesting and why it matters.

The Coinomist
Solaxy: Scaling Solana with Layer 2 Technology

Solaxy: Scaling Solana with Layer 2 Technology

Solaxy uses L2 technology to boost Solana’s capabilities, one of the fastest blockchains in the industry. This article breaks down Solaxy’s technical features, its advantages, and its competitors.

Iaroslava Kramarenko
What Is OI? A Beginner’s Overview

What Is OI? A Beginner’s Overview

This guide explains open interest, a key metric in trading. Learn what OI is, how it works, and why it matters in futures, options, and crypto markets.

The Coinomist
How Are Cryptocurrency Hot Wallets Different from Cold Wallets?

How Are Cryptocurrency Hot Wallets Different from Cold Wallets?

A comprehensive guide comparing hot and cold crypto wallets. Learn their key security features, convenience, and costs to decide which storage suits your digital assets.

The Coinomist
Ethereum vs Bitcoin: Key Differences Explained

Ethereum vs Bitcoin: Key Differences Explained

Explore the key differences between Ethereum and Bitcoin—from their origins and technologies to their use cases and future potential. Gain a comprehensive understanding of both cryptocurrencies.

The Coinomist
Bitcoin Flat at $84K as Market Awaits Direction

Bitcoin Flat at $84K as Market Awaits Direction

Bitcoin is stuck in a tight range between $83K–$85K. Low volatility signals market indecision ahead of key triggers.

Anton Kryshtal
Fed Signals Cool the Crypto Surge: Bitcoin Hits a Wall at $85K

Fed Signals Cool the Crypto Surge: Bitcoin Hits a Wall at $85K

The latest Fed comments, rising inflation fears, and macro uncertainty are putting the brakes on Bitcoin’s breakout attempt above $85,000.

Anton Kryshtal
MORE
What Are AI Agents in Crypto?

What Are AI Agents in Crypto?

Crypto tools are getting smarter. AI agents are now among the most talked-about innovations, promising to change how users trade, invest, and interact with Web3 ecosystems.

Daryna Nesterenko
Cryptocurrency Subscriptions: Which Services Are Worth Checking Out?

Cryptocurrency Subscriptions: Which Services Are Worth Checking Out?

Let’s take a closer look at services that offer cryptocurrency subscriptions, why they appeal to crypto enthusiasts, and what coins they support.

Iaroslava Kramarenko
MORE