Metaplanet Adds $117M in Bitcoin, Builds on Saylor-Inspired Strategy

Japan’s Metaplanet has purchased an additional 1,088 bitcoin, spending 16.885 billion yen ($117.5 million) at an average price of $108,051 per coin. The acquisition brings its total holdings to 8,888 BTC, now worth more than $930 million.

The move is part of an aggressive treasury strategy launched in April 2024, when the company adopted Bitcoin as its primary reserve asset. Since the start of 2025, Metaplanet has added 7,126 BTC and remains on track to reach its goal of 10,000 BTC by the end of the year.

To support its strategy, the company issued $50 million in zero-interest bonds last week, securing capital without diluting shareholder equity. The approach mirrors Strategy’s playbook and signals growing corporate interest in Bitcoin as a treasury asset.

Japanese Firm Emerges as Asia’s Largest Corporate Bitcoin Holder

Since shifting to a Bitcoin-focused treasury strategy, Metaplanet has become Asia’s largest corporate BTC holder and one of the top ten globally. Its rapid accumulation has made it a regional leader in crypto-based balance sheet management.

The company’s approach follows the playbook of Strategy, whose CEO Michael Saylor has championed Bitcoin as a strategic reserve asset. Metaplanet has adopted a similar model, placing BTC at the center of its capital allocation strategy and signaling a broader change in how Japanese firms view digital assets.

Related: MicroStrategy’s Next Move: Bitcoin Bank?

With 8,888 BTC on its balance sheet and a goal of reaching 10,000 by year-end, Metaplanet has set a benchmark others may follow. Companies like Twenty One, which now holds BTC, ETH, XRP, and SOL, reflect a growing shift toward crypto adoption in corporate treasuries across Asia.

Industry Momentum Grows as BTC Treasury Strategies Go Mainstream

Metaplanet’s rapid bitcoin accumulation reflects a broader trend as more public companies adopt BTC as a treasury asset. Its latest purchase follows a $50 million issuance of zero-interest bonds, aimed at raising capital for bitcoin acquisitions without diluting shareholder equity.

So far this year, Metaplanet has posted a 66.3% return on its BTC holdings. The company’s total bitcoin gain stands at 2,684 BTC, valued at approximately 40.5 billion yen. These results highlight the growing appeal of long-term crypto holdings as a source of corporate returns.

Bitcoin was trading slightly above $105,000 on Monday, holding steady over the past 24 hours. With BTC near record highs, Metaplanet’s approach is gaining recognition as a viable financial model for companies looking to hedge fiat exposure and capture crypto upside.