Mexican Billionaire Bets Big: 70% of His Fortune in Bitcoin Investments
Mexican billionaire Ricardo Salinas, founder and chairman of Grupo Salinas, revealed that he has expanded his Bitcoin investments to 70% in recent years, largely moving away from traditional assets.
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Known for his bold financial approach, Salinas has been investing in crypto for over a decade. For instance, he bought his first Bitcoin when it was priced at around $200, and his confidence in digital assets has only strengthened over time. In the last four years, his investment strategy has transformed significantly—his Bitcoin investment allocation has grown from 10% to 70%.
Salinas’ Investment Strategy
He has allocated the remaining 30% of his portfolio to gold and shares in gold mining companies. Additionally, he avoids bonds and traditional stocks, except for holdings in his own businesses.
Salinas prioritizes scarce assets, calling Bitcoin “the hardest asset in the world” due to its fixed supply.
He also encourages investors to use the Dollar Cost Averaging (DCA) strategy, which helps minimize risk by gradually accumulating cryptocurrency over time.
Buy everything you can. It’s not going to go anywhere except up because the dynamics are such that it is the hardest asset in the world. Not even gold is this hard. Your gold gets inflated at about 3% a year through additional production from mines. Bitcoin doesn’t. Never sell it,
Ricardo added.
His Bitcoin investment strategy closely aligns with other major crypto enthusiasts, including Michael Saylor, CEO of Strategy, a company that has spent years aggressively accumulating BTC. Recently, Strategy rebranded, updating its name and logo to reinforce its dedication to Bitcoin. Salinas even refers to Saylor as his “amigo.”
Salinas also credited Barry Silbert, former CEO of Grayscale, for influencing his investment philosophy. In the early 2010s, Silbert convinced him to buy his first Bitcoin.
Analysts’ Perspective
Salinas’ Bitcoin investment strategy has drawn significant attention from analysts and the crypto community. Many believe that prominent investors like Ricardo Salinas Pliego are accelerating the adoption of digital currencies, setting a precedent for those looking beyond traditional assets.
One of the key reasons these investments are gaining attention is global macroeconomic instability. Rising inflation, the devaluation of fiat currencies, and mounting government debt are pushing investors to seek reliable ways to preserve their wealth. With its limited supply and independence from central banks, Bitcoin is strengthening its reputation as a reliable store of value.
Related: Crypto Market in Freefall as Investors Seek Safety
Beyond his investments, Salinas actively advocates for cryptocurrency, frequently making public statements to promote its adoption. His mantra to “never sell Bitcoin” has struck a chord with Bitcoin enthusiasts and traditional investors who view digital assets as a modern tool for preserving and growing wealth.
That said, the crypto market remains highly risky. Volatility, potential regulatory crackdowns, and technological risks continue to pressure “digital gold.” In this light, Salinas’ experience serves as both an example and a warning against impulsive investments driven by the hype surrounding digital assets.
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