MicroStrategy Reports Loss but Holds Firm on Bitcoin Stash Worth Watching

A year ago, Strategy was profitable, and its stock was valued at $0.50 per share—seven times higher than today.

The company attributed its $1.01 billion loss to a sharp decline in Bitcoin’s market price, a key asset on its balance sheet.

Despite strong software sales, Strategy’s stock still dipped by 2%.

Was Strategy trying to lighten its tax load? Possibly. The company also skipped the adoption of a new FASB rule that will soon require firms to report the fair market value of digital assets on their balance sheets. That said, Strategy has already confirmed it will follow this standard in its next financial filing.

Still Buying Bitcoin—No Matter What

A $670M loss? No problem—Strategy isn’t changing course. Over the last quarter, it scooped up 218,887 BTC for $20.5 billion, bringing its total Bitcoin holdings to a staggering 471,107 BTC ($46.3 billion).

If there was ever doubt about Strategy’s commitment to Bitcoin, this relentless accumulation makes it crystal clear—the company intends to lead, no matter the cost.

Сheck out:Microstrategy Stands Firm with its Bitcoin Holdings

By the end of 2025, Strategy has set an ambitious target: $10 billion in profits from Bitcoin investments and $42 billion in capital raised through bond offerings dedicated to further Bitcoin accumulation. The company remains unshaken by market swings, believing this approach will fuel long-term gains and secure its title as the top corporate Bitcoin holder.

Rebranding

With its latest financial update, Strategy has officially dropped the MicroStrategy name, fully embracing its crypto-focused future. The company’s new logo proudly features the Bitcoin symbol, and its signature orange branding reflects the bold energy of the crypto market.

To top it off, Strategy has launched its own merch store, giving its supporters a way to wear their Bitcoin conviction with pride.

Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,

Phong Le, President and CEO at Strategy, stated.

Assessing the Risks and Potential Upsides

Strategy is all in on Bitcoin, but it’s not without serious risks. Bitcoin’s wild price swings mean the company’s balance sheet could see major fluctuations, especially if the market takes a nosedive. Analysts warn that taking on debt to buy BTC is a high-risk, high-reward game, with potentially disastrous consequences if crypto crashes.

Curious about their strategy? Read: Unpacking MicroStrategy’s Bitcoin Strategy and Its Risks

But here’s the wildcard—government support for crypto could flip the script. Donald Trump’s administration is already leaning toward pro-Bitcoin policies, including a national Bitcoin reserve. If this unfolds, BTC prices could soar, giving Strategy’s financials a major boost in the long run.