Polymarket Grows as Users Move Beyond Election Bets

Polymarket’s rise in 2025 is rewriting the playbook for prediction markets, as sports betting starts to steal the spotlight from traditional political forecasts.

The platform became a household name during the 2024 U.S. elections, but what’s remarkable is that interest didn’t fade afterward—it only skyrocketed.

According to January reports, Polymarket now has 450,000 active users, reflecting a 91% jump from October’s 235,000. Month after month, it continued breaking records—300,000 users in November, 350,000 by December—solidifying its position as the go-to blockchain-powered prediction market.

Polymarket’s trading volume has halved, dropping from $2.6 billion in November 2024 to $1.23 billion by January 2025. This shift signals a market transition, where deep-pocketed bettors are pulling back, leaving room for retail players to step in.

As political bets lose steam, the platform has doubled down on sports predictions. Users can now place bets on major sporting events like the Super Bowl, NBA Championship, and Champions League, a move that has successfully driven fresh engagement.

Polymarket’s ability to keep users engaged despite market shifts showcases its potential to evolve and create vibrant new prediction markets, ensuring continued growth in non-political sectors.

Polymarket’s meteoric rise has drawn the attention of regulators, leading to fresh challenges. In early 2025, the CFTC launched another investigation, while Singapore’s Gambling Regulatory Authority took even stronger action, blocking access to the platform entirely—a clear sign that authorities are tightening their grip on blockchain-powered betting markets.

Meanwhile, the industry is buzzing with speculation that Polymarket may be preparing to launch its own native token for wagering and platform utilities. While nothing has been confirmed, the potential for such a move is already creating a frenzy. After all, Polymarket’s impact is undeniable—its dashboards were a staple on major news networks during the U.S. elections, and its influence in the prediction market sector continues to grow.