Truth.Fi and Crypto.com to Launch “Made in America” ETFs in 2025: Details
Trump Media’s fintech arm has signed a deal with Crypto.com and Yorkville to launch ETFs in 2025 focused on U.S. crypto assets and energy stocks.
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Truth.Fi, the fintech arm of Trump Media & Technology Group, has signed an agreement with cryptocurrency exchange Crypto.com and asset manager Yorkville America Digital to launch a series of exchange-traded funds (ETFs) tracking “Made in America” assets.
The upcoming products will include a mix of:
- Cryptocurrencies
- Energy sector stocks
- Other U.S. securities
Terms of the Partnership Between Trump Media and Crypto.com
The ETFs are expected to launch in 2025, pending regulatory approval. Truth.Fi will use the distribution network of Foris Capital US LLC, the broker-dealer affiliated with Crypto.com, while Davis Polk & Wardwell LLP will provide legal support.
Crypto.com will be responsible for:
- Tech platform
- Custody services
- Cryptocurrency supply for the ETFs
The agreement offers exposure to Bitcoin, leading altcoins, and a balanced portfolio of securities from U.S. energy companies.
Crypto.com is the leading platform to bridge crypto and traditional finance, and this agreement is a testament to those capabilities,
said Kris Marszalek, co-founder and CEO of Crypto.com.
The deal builds on the non-binding memorandum signed last month and paves the way for a broader suite of fintech products under the Truth.Fi brand.
Related: Crypto.com Token CRO Is Up 40% After Trump Media ETF Partnership Announcement
Truth.Fi Investment Plans
The board of Trump Media & Technology Group has approved a plan to invest up to $250 million of its own reserves into upcoming ETFs and separately managed accounts (SMAs). Charles Schwab has been brought in as the custody and advisory platform for the SMAs.
This agreement is a major step forward in diversifying TMTG into financial services and digital assets,
said Devin Nunes, chairman and CEO of TMTG.
In addition, Yorkville America Digital said demand for ETFs with a “Made in America” focus is expected to be strong. According to CEO Troy Rillo, the initiative aligns with the firm’s broader strategy to promote U.S. assets.
Read more: Trump Media Partners With Crypto.com to Launch Crypto ETFs
Market Outlook and Regulatory Challenges
The ETF initiative comes amid easing regulatory pressure on the U.S. crypto industry, particularly following the appointment of Paul Atkins as SEC Chair. Although Trump Media does not hold formal roles within the company structure, it retains a controlling stake and actively promotes industry interests through its Truth Social platform.
Notably, Crypto.com ranked second globally in trading volume as of the end of 2024, providing a strong distribution channel for the new funds across the U.S., Europe, and Asia. As a result, the ETF launch may further strengthen the role of digital assets among institutional investors, who have already returned to Bitcoin ETFs this year, with total inflows exceeding $1 billion.
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