Trump Media Secures $2.5B Funding to Launch Strategic Bitcoin Reserve

Trump Media and Technology Group (TMTG), the company behind Truth Social, confirmed it raised $2.5 billion from approximately 50 institutional investors through private placements. The initiative is aimed at diversifying balance sheet risk by establishing a Bitcoin reserve. As of Q1 2025, TMTG’s cash and short-term investment holdings stood at $759 million.

Transaction Breakdown and Strategic Intent

To build its Bitcoin reserve, Trump Media will raise:

• $1.5B via regular shares;
• $1B through zero-interest convertible notes.

The note conversion is priced at a 35% premium to the stock’s market value at the moment of the agreement, reflecting investor appetite.

All participating investors have signed onto a private placement that’s scheduled to close before the end of May. Upon completion, the purchased Bitcoin will be added to the company’s long-term holdings, alongside $759.0 million in cash and equivalents. TMTG has selected Crypto.com and Anchorage Digital to provide institutional-grade custody for its crypto treasury.

We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets… It’s a big step forward in the Company’s plans to evolve into a holding company by acquiring additional profit-generating, crown jewel assets consistent with America First principles,

said Devin Nunes, Trump Media’s CEO and Chairman.

Check this out: US-Based Home Builder BOXABL Adopts Bitcoin Treasury Strategy

Building the Trump Crypto Stack

Back in January, TMTG rolled out Truth.Fi — a fintech suite tailored for retail and institutional players. It offers access to BTC, ETFs, SMAs, and more, with up to $250 million earmarked from the company’s $700M+ treasury.

Then in February, shareholders got word of an TMTG’s upcoming utility token, though the roadmap’s still under wraps. The firm also linked up with Crypto.com to build “Made in America” digital-asset ETFs. Another Trump-connected group, World Liberty Financial, dropped the USD1 stablecoin — used in a headline-making $2B deal between MGX and Binance.

Of Interest: Trump Family Teams Up with Bill Zanker for Real Estate Blockchain Game

Market Positioning and Political Implications

The tactic of raising capital via equity and convertible notes—pioneered in crypto by Strategy, whose market cap now exceeds $100 billion—has begun spreading across industries. More companies are exploring this path to gain exposure to Bitcoin and hedge against fiat risk.

Donald Trump has positioned himself as a pro-crypto figurehead, pledging to make the U.S. the epicenter of digital finance. His signing of an executive order to create a national Bitcoin reserve marked a symbolic shift in the political stance toward crypto.

Yet not all voices are in favor. Some Democratic legislators argue the Trump family’s crypto ventures may present ethical dilemmas, pointing to politically themed memecoins and the USD1 stablecoin issued by World Liberty Financial as sources of potential private gain.

Read on: Strategy Acquires 4,020 More BTC in $427.1M Deal — Fourth Buy This Month