06 Apr 2025

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World Library Financial Isn’t Selling: The Company Clarified 

Folded newspaper with 'Breaking News' headline on a blue background - The Coinomist

World Liberty Financial (WLF), a crypto platform backed by former U.S. President Donald Trump, has cleared up speculation about WLFI token sales.

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This comes after reports suggested the company was engaging in “token swap” deals with various blockchain projects.

In a social media post on February 3, 2025, WLF denied selling tokens, stating:
“To be clear, we are not selling tokens – we are simply reallocating assets for ordinary business purposes.”

According to the post, these routine movements are part of regular treasury management, covering operational expenses, reserves, and working capital needs.

WLF’s Position in the DeFi Space

Launched ahead of the 2024 election, WLF is positioning itself as a DeFi-friendly platform where users can earn interest and borrow against crypto holdings. The project is built on Ethereum, and its governance token, WLFI, is designed for platform operations.

On-chain data from Arkham Intelligence shows that WLF currently holds over $373 million in crypto, with significant amounts in Ethereum (ETH) and Wrapped Bitcoin (WBTC). On February 4, 2025, WLF made its latest crypto purchase, acquiring 61,114 ETH for $205 million at an average price of $3,354. In addition to this, the company transferred $307 million to Coinbase Prime, Coinbase’s institutional brokerage platform.

Over $1 Billion Raised by World Library Financial in Funding Rounds 

Trump’s WLFI has raised around $1.29 billion through token sales. Among the token investors are the Tron Foundation and Web3 Port. In January 2025, the company held public tokens, securing more than $1.25 billion.

In addition to investing in the project, Tron’s Justin Sun joined WLFI as an advisor in November.

Donald Trump and his family have a major financial stake in World Liberty Financial (WLF), but they’re keeping some distance from the company’s day-to-day operations.

Here’s how it works: DT Marks DEFI LLC, a business entity tied to Trump and some of his family members, owns about 60% of WLF Holdco LLC, which in turn controls World Liberty Financial, Inc. This means they have a big piece of the pie, but technically, WLF itself is structured as a Delaware non-stock corporation, meaning it’s not owned like a traditional company.

WLF Holdco LLC collects all the profits from the WLF protocol – except for money made from selling $WLFI tokens. That part stays with World Liberty Financial, Inc.

While Trump’s family heavily benefits from WLF, they’re not running the show directly. No one from the Trump Organization, DT Marks LLC, or the Trump family officially works at WLF – except Eric Trump, who has a role on WLF Holdco LLC’s board of managers.

Beyond their equity stake, Trump’s family also owns a massive chunk of $WLFI tokens – 22.5 billion, to be exact. Plus, DT Marks DEFI LLC gets a cut of the sales, taking home 75% of token sale proceeds (after deducting expenses and reserves) through a service agreement with WLF.

Despite Trump’s name being all over the project, WLF insists that it is not a political initiative and isn’t tied to any campaign.

However, the project carries volatility risks and political impact due to high-profile endorsements.

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