24 May 2025

Web3 Will Re-architect the Internet, Says Blockchain Entrepreneur

Jordan Fried, the CEO of Immutable Holdings and founder of NFT.com, is planning to create a special Web3 homeplace, which he describes as “a metaphysical experience where the physical verse and metaverse collide.”

An early BTC adopter, in 2021, Fried founded Immutable Holdings, a blockchain management company that oversees more than $80 million in assets. Its goal is to democratize “access to blockchain technology.”

He is also a big believer in non-fungible tokens (NFTs). According to him, NFTs have the potential to eclipse the value of crypto assets.

Everything that we own in the physical verse and metaverse is going to be represented in the form of an NFT. So, if you were to sum that aggregate value, it will likely be much more than the $1.9 trillion worth of coins that are circulating on CMC today,

he says.

His latest project NFT.com, backed, among others, by Shark Tank tycoon, Kevin O'Leary and Snoop Dog under his NFT pseudonym, Cozomo de’ Medici, brings together artists and collectors, enabling them to trade and distribute the value of NFTs, talk and partake in a community-governed ecosystem.

The users will have access to profile name NFTs, a web3 social network, a cross-chain data hub with rankings, leaderboards and data on NFT collections, and a peer-to-peer marketplace.

Fried makes no secret that he is excited about the potential of Web3 to “re-architect the internet” by forming blockchain-powered DAOs. According to him, they are several years behind the NFTs’ curve in terms of consumer recognition and engagement: “We want to decentralize NFT.com over time by inviting the community to become leaders – where it’s the community of creators, artists and users who will help shape the future of the platform.”

Fried adds that the platform will be built on the Ethereum network as it has over 200 million accounts on it and will be governed through genesis key holders, “so if you have a favorite NFT protocol, the best way to ensure that it gets integrated is to [acquire] a genesis key and vote on which protocols we should consider integrating with.”

I really want your NFT.com profile to be your address in a digital world where people can come and visit you,

he states.

NFTs’ popularity continues to grow. Recently, Yuga Labs, the company behind the Bored Ape NFT collection, launched Ape Coin, which has already made a lot of buzz in the crypto community.

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