Gamification in Web3 Boosts Retention by 43%, Study by claimr and Generis

Collected from multiple campaigns, the data reveals that gamification techniques significantly affect user acquisition, retention, and token liquidity.

Users can earn tokens and NFTs from 50+ different activities.

We are finding that marketing campaigns devoid of gamification simply do not work as effectively nowadays. When every platform provides comparable features, the user experience becomes the deciding factor. Rewards for activity and referral programs are exactly what sets a project apart.

According to our research with claimr, well-crafted quests can raise community activity by 63% and improve retention by an average of 43%. These represent actual values.

— Yaroslav Kalynychenko, Generis's CMO.

Core tools in Web3 marketing now are:

• Quests, 
• Airdrops, 
• Onchain events. 

They inspire long-term ecosystem involvement, not only draw attention.

Web3 quests have already become a standard for user onboarding in crypto projects. Our data confirms that gamified mechanics significantly increase retention and engagement. claimr’s role is to reward users for every action on the customer journey, thereby developing a habit of using the product on a regular basis.

— Yurii Miliutin, Co-founder & CMO at claimr.

According to claimr, the average quest participation rate is 18%, but for gaming and meme coin projects, it reaches 35–40%. The analytics are based on 140+ campaigns launched via claimr in 2024. 

The high engagement rate is largely driven by emotional community involvement and viral social media activity — especially in meme coin ecosystems.

More interesting insights from the research:

• Users complete 7.5 quests on average

However, this number is much higher on gaming and memecoin projects – 10-12 quests on average. In general, this activity works better for meme coins compared to other projects, and is especially useful here.

• Quests are available and popular all over the world

The most active users come from developing countries in South Asia, Latin America and Africa. Meanwhile TOP-3 countries with the most purchasing power are Canada, the US, and the UK.

• The number of participants in one quest can reach 1 million or more

For example, Mythical Games alone attracted 1,322,223 participants in just 2 weeks.

View the complete report.

About claimr 

claimr is an all-in-one gamification platform that helps Web3 brands boost user loyalty, acquire new audiences, and stimulate social activity by rewarding regular engagement. 

The platform supports multi-level referral mechanics, event-based analytics, and integration with both web and mobile—allowing brands to increase conversion, retention, and LTV while reducing customer acquisition costs. With a flexible design system and full visual control, every element—from buttons to animations—can be fully adapted to your brand identity.

About Generis

Generis is a full-cycle Web3 marketing agency that helps crypto projects grow, attract quality users, and build active, engaged communities. 

The agency develops comprehensive strategies covering the entire user journey—from first contact to long-term product engagement. The team focuses on exchanges, DeFi, GameFi, NFTs, and other Web3 products in need of rapid growth, media recognition, and community trust.