WhiteBIT Named Juventus’ Official Sleeve and Crypto Exchange Partner

Juventus, one of the most celebrated football clubs in the world, has signed a new partnership with WhiteBIT, the largest cryptocurrency exchange in Europe by traffic. Under this three-year agreement, WhiteBIT becomes both the Official Cryptocurrency Exchange Partner and Official Sleeve Partner for the club.

Starting from the FIFA Club World Cup 2025 and continuing throughout the 2025/26, 2026/27, and 2027/28 seasons, the WhiteBIT logo will appear on the sleeve of the Men’s First Team kit.

Digital Strategy and Fan Interaction

This alliance further develops Juventus’ digital transformation strategy, focusing on the use of advanced technologies to increase engagement with fans and support commercial as well as community goals. Through this partnership, WhiteBIT and Juventus will collaborate on a range of exclusive digital content, interactive experiences, and joint initiatives designed to connect with fans of both the Men’s and Women’s First Teams around the world, online and offline.

Juventus Chief Executive Officer Maurizio Scanavino commented on the new partnership: 

We are thrilled to welcome WhiteBIT to the Juventus family, a partner that shares our commitment to innovation and excellence, both on and off the pitch.

Scanavino added that he is confident this collaboration will bring fans around the world new and diverse ways to engage with the club, supported by advanced digital technology.

Volodymyr Nosov, Founder and CEO of WhiteBIT, described the partnership with Juventus as a major milestone in their effort to make cryptocurrency more accessible to a broader audience.

Together, we’ll create new, tech-driven ways to connect fans with their favourite team.

From Bitcoin to business vision — dive into Volodymyr Nosov’s candid conversation with Dmytro Gordon on crypto, leadership, and what drives Europe’s top exchange in our interview feature!