NYX will challenge traditional makeup in Web3
NYX Professional Makeup Brand by L’Oreal USA, Inc. creates its own DAO GORJS on Ethereum. The world’s first beauty DAO will bring together 3D artists to create the future of makeup in the metaverse.
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GORJS is the platform where a decentralized beauty incubator will be developed for future generations of creators. DAO brings innovation and digital makeup to the artist community. There are no benefits for individual stakeholders and no restrictions for others. GORJS gives access to the works of recognized artists and allows you to vote for their work.
Source: gorjs.io
According to the GORJS creators, beauty in the metaverse is based on three pillars – diversity, inclusivity, and accessibility. Hence, the works that will be funded and published by the DAO can carry the most unexpected visions of beauty. Artists from all over the world can partake in the project. All they need is to submit their projects to the DAO for review. When choosing authors, the GORJS team takes into account their style, sales history, and many other criteria.
What’s FKWME Pass?
FKWME (F*ck With Me) Pass is a starter pass in the DAO, an ownership right that gives access to GORJS tokens and airdrops. The cost is currently 0.19 ETH.
Source: gorjs-dao.gitbook.io
The DAO plans to issue 100,000,000 tokens, distributing them as follows:
- 40% – for FKWME Pass and DAO NFT holders;
- 18% – for authors who have a Creator Token Grant;
- 2% – for holders of the referral token;
- 10% – for the founding team;
- 10% – for consultants;
- 20% – for the reserve.
NYX notes that GORJS tokens are not an investment. They do not bring monetary benefits, they cannot be exchanged for shares and securities of the L'Oreal brand. Tokens were created solely for the purpose of managing the DAO, namely voting for the authors’ work and reserving places on the whitelist for minting NFTs.
Can tokens be transferred or traded? At the launch of the DAO – no. The token use conditions will be revised one year after the project’s decentralization levels are assessed.
We want to incentivize token ownership through active participation in the DAO instead of incentivizing price speculation and financial gain through token ownership
the developers say
DAO GORJS plans to include recruiting artists, launch the first NFT collections, and expand features for authors and users pretty soon. The pioneering team promises to push the boundaries of digital beauty and encourages everyone to share this passion!
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