Convert Store Points to USDC: Circle’s New Taiwan Initiative
Circle, the issuer of the USDC stablecoin, is expanding its footprint in Taiwan through a partnership with crypto exchange BitoGroup and convenience store chain FamilyMart.
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Circle, the issuer of the USDC stablecoin, is expanding its footprint in Taiwan through a partnership with crypto exchange BitoGroup and convenience store chain FamilyMart.
The collaboration will introduce a “points-to-crypto” service, enabling customers to convert FamilyMart loyalty points into cryptocurrencies like USDC.
FamilyMart, Taiwan's second-largest convenience store chain, has a robust loyalty point system, with a 2021 survey showing that 87% of users accumulate points and 99% redeem them frequently.
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