Digital Diva: AI Model Earns $4000 a Month on Instagram
Aitana Lopez, also known as Fit Aitana, has captivated over 110,000 followers on Instagram with a steady stream of photos that showcase only her. Yet, Aitana isn’t your typical social media influencer; she’s an AI-generated virtual model, the brainchild of Barcelona’s The Clueless agency. The company reports that Aitana’s virtual influence brings in about $4000 monthly.
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Aitana Lopez, also known as Fit Aitana, has captivated over 110,000
followers on Instagram with a steady stream of photos that showcase only
her. Yet, Aitana isn't your typical social media influencer; she's an
AI-generated virtual model, the brainchild of Barcelona's The Clueless
agency. The company reports that Aitana's virtual influence brings in
about $4000 monthly.
Aitana Lopez. Source: official Instagram of the model.
The company's strategic move to create Aitana was a cost-effective
alternative to employing real-life models, a decision that has proven
lucrative. Within a mere four months, Aitana has garnered a legion of
fans worldwide, thanks to her engineered personality and appearance,
which resonate with Instagram trends.
Straying
from the path of crafting flawless AI models, the creators of Aitana
have imbued her with realistic imperfections such as wrinkles and
tousled hair to foster a more relatable human-like presence.
“We
make them worse so that they don’t turn out so perfect. AI thrives on
impeccable images, we do the opposite,” the creators have shared.
Leveraging
their AI-generated models, The Clueless agency profits from renting
them for promotional campaigns and other business objectives. The
company's stance is that a virtual influencer forges a distinctive and
high-caliber brand identity that real individuals cannot match.
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