Own the Doge Takes Ownership of Neiro’s Name

On December 16, DAO Own the Doge—an organization committed to preserving the heritage of the late Shiba Inu Kabosu, the original face of the Doge meme, and her owner, Atsuko Sato—confirmed that it had acquired intellectual property rights to Neiro, Sato’s new pet.

Following Kabosu’s passing in May 2024, Sato welcomed another Shiba Inu into her life, naming it Neiro. Much like Kabosu inspired the creation of Dogecoin, whose market cap now sits at approximately $60 billion, Neiro has ignited interest among meme coin enthusiasts, leading to the birth of NEIRO.

Related: Gainers Spotlight: Neiro (NEIRO)

The scramble to declare which Neiro tokens were genuine—and which were knockoffs—began almost immediately. Yet, not a single token was officially endorsed by Sato. Now, DAO Own the Doge aspires to resolve the conflict by marrying Sato’s approval with the voice of a decentralized vote.

In the weeks ahead, the DAO will decide which Neiro meme coin earns the coveted intellectual property rights. According to sources cited by Decrypt, this decisive vote is expected to take place following the New Year celebrations.

Own the Doge Vote: What to Expect and What’s at Stake

A representative from the DAO explained that Atsuko Sato will serve as the “guiding star” of the voting process, with Own the Doge holding veto rights over any decisions made. Importantly, Sato and the DAO still have the option to abstain from launching the Neiro meme coin entirely.

Participation in the vote will be open to holders of DOG, Own the Doge’s official token (distinct from Dogecoin, which launched in 2013 without Sato’s blessing).

The vote’s outcome could significantly sway the value of competing NEIRO tokens. For instance, a Neiro-inspired Ethereum-based token currently commands a $660 million market cap, while its Solana counterpart sits at $5 million.

The Neiro Debate: Who Deserves the Title?

Not long after the big announcement, Own the Doge opened a lively thread titled “Neiro IP Discussion” on its forum. DAO administrators asked the community to brainstorm ideas for the voting process and pitch in their thoughts.

A user named SirRezzo made a bold claim: the intellectual property rights should go to the very first NEIRO token. For him, Neiro is about honoring the DOGE legacy—who spent the most money or pulled off the flashiest marketing doesn’t matter. First come, first served.

So far, the top contenders for the “one true NEIRO” crown are First Neiro on Ethereum and Neiro Solana. The competition also includes other challengers like Neiro CTO and tokens scattered across networks like Base and Tron.

First Neiro On Ethereum

Neiro on Ethereum boasts the largest and most vibrant community. Its supporters fuel the project through daily Telegram discussions, active involvement in marketing campaigns, and participation in charity initiatives.

The NEIRO team has proven its commitment time and again, securing listings on major exchanges like Binance, OKX, and Bybit, alongside recognition on platforms like CoinGecko and DropStab.

In a major highlight, Ethereum’s own Vitalik Buterin used NEIRO to make a charitable donation of $500,000 to an animal protection fund on August 15.

Neiro Solana

Neiro Solana—better known in community circles as Neiro Bropump—is a token built on the Solana blockchain. Despite its highly active community, the project has attracted criticism for the toxic behavior of some supporters, including frequent attacks on rival projects within the Neiro ecosystem. Additionally, Neiro Bropump lacks a clear strategy or objectives, which limits its long-term appeal.

At the time of publication, Solana Bropump’s market cap sits at $1.3 million.

Neiro CTO

The rise of Neiro CTO tokens—short for community takeover—has led to a wave of projects controlled by their communities. Unfortunately, they’ve also earned a reputation as some of the most troublesome in the ecosystem, with rampant toxicity and shady marketing tactics, like buying social media accounts, tarnishing their image.

With tiny market caps, thin trading volumes, and no clear direction, these tokens struggle to attract meme investors.

Can Traders Profit from the Own the Doge Vote?

The upcoming Own the Doge vote could determine more than just the “true” Neiro token; it might also present a profit-making opportunity for traders. By analyzing the results, investors can position themselves to benefit, either by backing the winner or targeting tokens that lose momentum.

Examples:

1) Going Long on the Winning Token: When the victorious NEIRO token is confirmed—or when it becomes evident which one is leading—its price will likely surge. Traders can capitalize on this upward trend by holding the token until its value peaks.

2) Shorting Non-Winning Tokens: Tokens that land in the top three but fail to secure victory are likely to experience the sharpest declines, as expectations collapse. Tokens that rank lower may see smaller movements, as they lacked significant investor focus.

3) Going Long on DOG. DOG is the governance token of the Own the Doge DAO and can amplify voting power during the decision-making process. Some users or groups may purchase DOG in bulk to influence the outcome and promote their favored Neiro tokens. This increased demand could lead to DOG’s price rising due to unexpected scarcity.

Disclaimer: This is not financial advice! Keep in mind that the Own the Doge team could cancel the vote or add an option declaring “All Neiro tokens are valid.” The market may not behave as you anticipate, and price manipulation remains a risk. Always do your own research before trading. You are solely responsible for your financial decisions.