2024 Crypto Trends: Google vs ChatGPT Search Insights

Today, search engines and chatbots have become the main tools for obtaining information in real time. With their help, users can easily find answers to their questions without spending a lot of time researching different sources. According to the Applause 2024 Generative AI Survey, 91% of respondents use chatbots for research, and 81% prefer them to search engines for basic queries. However, despite this, Google is still the main source of information and dominates the global search engine market with a 91.47% share.

In recent years, cryptocurrencies have become one of the most discussed topics in the world. This is no coincidence, as they attract the attention of not only investors but also ordinary users seeking to understand new financial instruments and technologies. In today's article, we will look at the most popular queries about cryptocurrencies in the world in 2024 and analyse them.

Why is Cryptocurrency One of the Top Topics in 2024?

In this year's report, The 2024 Geography of Crypto Report, analyst company Chainalysis confirmed that cryptocurrencies are no longer a niche for enthusiasts, but are becoming a financial reality for many countries. In 2024, they noted the growth of crypto activity in the Central and South Asia and Oceania (CSAO) region. According to Chainalysis, CSAO stands out with its own crypto market with a high level of activity and significant use of DeFi platforms and local exchanges. 

The top list also includes countries such as the United States, Nigeria, the United Kingdom, and others with high activity in institutional transfers and crypto asset trading. 

It is also worth noting that in 2023-2024, total crypto activity exceeded the figures for 2021. However, while last year's growth was concentrated in low-income countries, this year saw global growth in all countries, regardless of income level.

One of the factors that contributed to this was the launch of spot Bitcoin ETFs, which stimulated institutional transfers in high-income regions such as North America and Western Europe.

What Did People Google About Crypto in 2024?

As Google remains the main source of information today, let's analyse the most popular queries about crypto this year: 

1. One of the most common queries is ‘what is cryptocurrency and how does it work?’. These questions remain relevant, especially for beginners who want to better understand the technology. As the popularity of digital assets is constantly growing, the demand for educational materials and courses is also steadily increasing. 
2. The next most popular queries are: ‘how to invest, buy or trade crypto’. Interest in crypto investments is constantly growing, especially among the younger generation. In particular, the significant increase in the price of Bitcoin in 2024 (by 129.0%, according to CoinGecko) has further stimulated the search for buying and trading recommendations. However, it is important to do your own research before investing in any project. 
3. Despite the fact that mining is no longer as popular as it used to be, the question ‘what is crypto mining?’ remains relevant. The reasons for this are discussions about energy consumption in the industry, the launch of new mining pools, and mining bans in some countries.
4. Given the significant volatility of the crypto market, many users are looking for answers to the question ‘why is crypto down or crashing’. Such queries often arise after high-profile news, such as the bankruptcy of major exchanges such as FTX.
5. Developers play a separate role, as another popular query is ‘how to create a cryptocurrency’. The desire to create your own coin or token attracts start-ups and entrepreneurs looking for new opportunities in the market.
6. As the popularity of digital assets grows, the question arises of how to use them in everyday life. One of the queries that reflects this interest is ‘crypto cards’. The reason for this is the growing interest in crypto payments and the variety of cards (e.g. Trustee, WhiteBIT Nova, Nexo Card) that allow for convenient transactions. 

What Piqued ChatGPT Users' Interest in Crypto in 2024?

The popularity of chatbots for searching for information is gaining momentum. Therefore, it is worthwhile to find out whether crypto queries on Google and ChatGPT differ. 

1. Just like on Google, users continue to search for answers to basic questions such as ‘what is cryptocurrency?’ and ‘how does crypto mining work?’ among the most popular queries. Obviously, the relevance of these topics remains unchanged.
2. Google queries often concern practical advice: ‘how to buy or invest in crypto’, while ChatGPT users are more specific in their requests. For example: ‘how to buy bitcoin’ or ‘best crypto to invest in 2024’. However, despite the popularity of such queries, it is important to remember: AI cannot guarantee profit. Instead, it can provide useful information about trends, popular coins, or current market news. Do not forget about the golden rule of DYOR (Do Your Own Research).
3. Queries seeking clarification of complex terms are also popular: ‘what is DeFi’, ‘what is NFT’, or ‘what is Ethereum 2.0?’. Unlike Google, the chatbot interprets answers in a clear and simplified way, which attracts users who want an easy explanation of complex topics.
4. Special attention should be paid to the popularity of such queries as: ‘cryptocurrency price prediction’ and ‘how does ChatGPT predict crypto prices’. Despite the fact that AI does not have access to real-time data, users continue to be interested in such forecasts. The reason is the general interest in price forecasts and technical analysis. It is important to remember that AI tools are not perfect – the information obtained should be checked against reliable analytical resources.
5. According to Chainalysis, in 2024, there was a significant decrease in the total number of illegal cryptocurrency transactions. At the same time, some types of criminal activity showed a sharp increase. That is why the question ‘how to secure crypto investments?’ remains relevant. Users are looking for cybersecurity advice, recommendations on how to use cold wallets and avoid phishing schemes.

Google vs ChatGPT: Query Comparison

So, how do Google and ChatGPT queries differ?

Google

• Type of queries: search for basic terms, instructions and practical advice.
• Features: quick access to information, concise and specific answers to your questions.

ChatGPT

• Type of queries: clarified questions, forecasts, explanations of complex topics.
• Features: detailed and clear explanations in a convenient interactive format.

Remember what's important

Cryptocurrencies continue to shape global trends in 2024, which is reflected in both queries to Google and artificial intelligence. While Google remains the main source of general information, chatbots such as ChatGPT are gaining popularity for providing detailed and clear answers. Both platforms complement each other by helping users find answers to both simple and complex questions.

However, crypto education and security should remain a priority for every user. And don't forget: always do your own research before investing in crypto.