Burnt Toast Takes Over as Doodles CEO, Promises Big Changes

Scott Martin, better known as Burnt Toast, revealed in a January 28 post that he is taking over as CEO. He is the artist behind Doodles’ signature colorful, cartoon-style artwork.

Announcing his new role on X, Martin wrote, “We’re moving to a vision with a strong bias for risk, disruption, radical transparency, and the authenticity that made us who we are in the first place.”

He also stated that the “extractive corpo era of Doodles is over,” signaling a shift away from corporate strategies toward a more community-driven and innovative direction.

Burnt Toast replaces Julian Holguin, the former Billboard executive who took over in 2022.

Under Holguin’s leadership, Doodles expanded through partnerships with Adidas and McDonald's and brought Pharrell Williams on board as chief brand officer. The company also acquired an animation studio and launched a second wave of NFT avatars.

Martin thanked Julian Holguin for his contributions and hinted that big things are coming.

Doodles, which launched in late 2021, quickly became one of the most popular NFT collections. According to DappRadar, it ranks among the top five NFT collections, with a daily trading volume exceeding $1 million.

In an earlier post, Burnt Toast teased the possibility of a native Doodles token, though details on its launch and functionality remain unknown.