Crypto Investment Products Achieve Record Inflows in 2024
The global cryptocurrency investment market reached unprecedented levels in 2024. According to a report from CoinShares, a leading European asset manager, inflows into digital asset investment products hit a record-breaking $44.2 billion.
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This milestone nearly quadruples the $10.5 billion inflows seen in 2021, showing an increasing interest in digital assets to mainstream investors.
Bitcoin remained the undisputed leader, attracting $38 billion in inflows and comprising 29% of total assets under management (AUM). Ethereum also made a strong comeback, ending the year with $4.8 billion in inflows. This represents a dramatic 60-fold increase from 2023 and more than double the amount recorded in 2021, demonstrating a renewed interest in the second-largest cryptocurrency.
A big driving force behind these massive inflows was the introduction of U.S. spot-based ETFs. These products accounted for the entire $44.4 billion surge, reshaping the global investment landscape.
Weekly crypto asset flows from 2024 to 2025. Source: CoinShares Research Blog on Medium
Countries like Switzerland benefited from this trend, experiencing $630 million in inflows, while Canada and Sweden saw investors pull back, with outflows of $707 million and $682 million, respectively, as capital shifted to U.S.-based products.
Altcoins, excluding Ethereum, collectively attracted $813 million in inflows, signaling steady but cautious interest in alternative cryptocurrencies. Solana, in particular, garnered attention, pulling in $69 million, which is equivalent to 4% of its AUM.
As 2025 kicks off, the momentum shows no signs of slowing down. Within the first three days of the year, digital asset investment products recorded $585 million in inflows, setting the stage for what could be another groundbreaking year in cryptocurrency investments.
The sustained growth underscores a fundamental shift in investor sentiment, with digital assets becoming an increasingly integral part of diversified investment portfolios.
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