Football Clubs Steer Clear of Crypto Sponsorships
Inter Miami, the American football club featuring star player Lionel Messi, has shifted its sponsorship allegiance from the cryptocurrency investment firm XBTO Group to the cruise operator Royal Caribbean International. This decision is widely viewed as the club’s move to distance itself from the crypto industry.
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Inter Miami, the American football club featuring star player Lionel Messi, has shifted its sponsorship allegiance from the cryptocurrency investment firm XBTO Group to the cruise operator Royal Caribbean International. This decision is widely viewed as the club's move to distance itself from the crypto industry.
Previously, the multi-year contract between Inter Miami and XBTO Group was heralded as one of the largest deals in American Football League history. The club had once celebrated this partnership as a pivotal step towards the mainstream adoption of cryptocurrencies and had ambitions to become the “mecca of the crypto world.”
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