Google Preparing for Presidential Elections
It’s election time. In 2024, US citizens will be heading off to polling to choose the new leader of the country, which will likely feature a standoff between the former president Donald Trump and the incumbent Joe Biden.
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Google, one of the biggest search engines on the market, is already preparing to take actions to minimize potential harm to the voters, by curbing the spread of fake content.
“We have been supporting and protecting elections across our products for years and we remain deeply committed to this work,” they write in their new blog, adding that they will help people make informed decisions, surface high-quality information to voters, and equip campaigns with best-in-class security.
The behemoth company acknowledges that it will likely use AI, while also stating that though this technology presents opportunities, it also poses challenges. It notes that AI models are set to “enhance abuse fighting efforts, including our ability to enforce our policies at scale.”
To resolve challenges, the company plans to use the recent advances in their Large Language Models (LLMs).
“We’re experimenting with building faster and more adaptable enforcement systems. Early results indicate that this will enable us to remain nimble and take action even more quickly when new threats emerge,” the company says.
It also clarified that starting early next year, they will restrict the types of election-related queries for their AI-powered Bard and SGE products.
To minimize the potentially detrimental effect of AI, the platform will require ads disclosures, content labels to show whether the content is realistic, altered or synthetic, provide people with more context to substantiate Bard’s English language response, evaluate images credibility and context-wise of images found online and digital watermarking.
The platform is also looking to provide authoritative information from Democracy Works and the Associated Press and has helped train over 9,000 campaign and election officials to boost their digital security skills.
Previously, GNcrypto reported about Meta’s plan to label AI fakes.
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