Tether Prepares for a Bold U.S. Market Entry
Against the backdrop of Donald Trump’s potential return to the presidency, Tether is positioning itself to expand its influence in the U.S. market with USDT leading the way.
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Paolo Ardoino, Tether’s CEO, points to positive shifts in crypto regulations as the catalyst for the company’s forward-looking approach. Their recent $775 million investment in the U.S.-focused platform Rumble highlights a deliberate effort to expand and strengthen their presence in this constrained market landscape.
“I cannot exclude Tether moving a bit more toward some US presence, but we are also doing that in a cautious way. For the moment we need regulatory clarity and guidance. We need to see what the laws are looking like coming from the US, and then we will decide,”
Ardoino remarks.
Tether’s reserves, which back the $137 billion USDT, are heavily invested in U.S. Treasury bonds, yielding impressive returns due to rising interest rates. The management of these assets is handled by Cantor Fitzgerald, a financial titan led by a CEO with deep connections to the Trump administration.
At the same time, Tether is scaling up its lobbying operations. This autumn, Jesse Spiro, previously with PayPal, stepped in as head of government relations. As a company that consistently leads in lobbying investments, Tether continues to assert its dominance in shaping the crypto landscape.
Expanding into the U.S. market could be a defining moment for Tether, a company that has historically grappled with regulatory scrutiny and critical media coverage. Previously, Tether resolved allegations of reserve misrepresentation with a $41 million settlement, maintaining its stance of no wrongdoing, while continuing to address critical articles.
However, the company’s resilience is evident—despite restrictions on serving U.S. clients, Tether reported over $10 billion in profits last year, reinvesting in diverse projects.
Backed by substantial financial power, strategic investments, and a focused lobbying campaign, Tether is positioned to capitalize on any improvements in the regulatory environment and make a strong entry into the U.S. market.
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