Trader Joe’s Takes Legal Action Against Crypto “Trader Joe”
American supermarket giant Trader Joe’s alleges that the crypto platform is unfairly benefiting from the well-established supermarket brand and its reputation due to their similar branding.
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American supermarket giant Trader Joe’s alleges that the crypto platform is unfairly benefiting from the well-established supermarket brand and its reputation due to their similar branding.
Additionally, they raise concerns about the crypto firm’s logo, which features an image of “Trader Joe” wearing a red cap, mirroring the primary color of the grocery chain’s brand.
The supermarket chain asked the court to order the crypto firm to stop using its name in their business.
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