Popular AI Video Editing Tools for Social Media Content in 2024
Not having video editing skills, professional equipment, or a perfect room background is no longer a reason not to bring your video idea to life in 2024. Different AI tools have easy features that add effects, improve quality, or fix specific parts of a video.
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Sometimes, editing tools provided by social media apps like Instagram, TikTok, and YouTube can be enough. They offer features such as templates, filters, music, text and sticker addition, speed control, captions, and more.
However, you may want to share videos on other networks that don’t have a broad range of video editing tools, such as X, LinkedIn, Reddit, or Pinterest. Or, you may need to choose a suitable format taking into account the platform’s design. Besides, you may look for features that the social media app doesn’t offer. In that case, we picked some popular video editing tools that can come in handy.
1. CapCut
CapCut homepage. Source: capcut.com
Editing videos on CapCut is easy, which makes it a good option for beginners and skilled editors. The platform is owned by TikTok’s parent company ByteDance, and supports templates along with all the filters and effects of TikTok to recreate trendy videos. CapCut’s main focus is short videos, and its AI editing tools include video script generation, text-to-speech converter, turning a long video into a short one, adding auto-captions, transitions, filters, ad templates, background remover, and more. CapCut is available in desktop and mobile versions.
Price: Many features are free, but the advanced AI features for premium users cost $8 per month and $75 per year as of September 2024. The Pro version includes motion tracking, noise reduction, custom removal, and other upgrades.
2. RunwayML
RunwayML homepage. Source: capcut.com
RunwayML is a video creation and editing platform that relies on machine learning and generative AI models. It can be used for social media videos, animation, visual art, and other purposes. Some features of the platform are easy to use for beginners. For example, you can describe what video you want to generate in a few words, and RunwayML will create it in minutes. Other video editing features, like real-time collaboration, adding audio and new layers to your video, or removing objects are more difficult. RunwayML is available in mobile and desktop versions. Its latest AI model, Gen-3 was launched in June 2024 and can generate more realistic and precise videos.
Price: RunwayML’s basic plan is free. It includes 125 one-time credits, 3 video projects, and limited export options with watermarks. Paid plans differ in price based on the number of credits, allowed storage capacity, and other options. Users can subscribe to Standard ($12 per month), Pro ($28 per month), Unlimited ($76 per month), and enterprise plans are customized for large organizations.
InShot homepage. Source: inshot.com
InShot is an app for simple and quick video editing for social media. With InShot, users can trim, merge videos, reverse video playback, change the speed, add background, 3D effects, text overlays, and more. It’s beginner-friendly and users can figure out the functions without much effort. As of September 2024, InShot is available as a mobile and desktop app.
Price: InShot is free to use, but it also offers a paid version, InShot Pro. This upgrade allows for watermark-free downloads, removes ads, and offers access to more features like filter packages, stickers, and transitions. The monthly subscription for InShot Pro costs $3.99, and the yearly subscription is $17.99.
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