5 Most Exciting Token Launches to Watch in 2025

New tokens are on the way to shake things up. 

In this article, we’ll review the tokens launched in 2024 and highlight the upcoming launches for next year.

Popular Tokens Launched in 2024   

2024 was a breakout year for crypto, with progress in development and tech solutions, the approval of Bitcoin ETFs, and a bull run sparked by Donald Trump’s victory in the US presidential election.

Amid established blockchains and cryptocurrencies, new ones emerged, with some gaining strong momentum. The list of popular tokens launched in 2024 includes:

• Ethena (USDe): USDe, the dollar-pegged synthetic stablecoin of the DeFi platform Ethena Labs, was launched to the public in February 2024. It was a massive success, hitting a $400 million market cap within its first month. At the time of writing, USDe is the 28th largest cryptocurrency, with a market cap of over $5.9 billion. 
•   In April 2024, Ethena launched its ENA governance token, followed by the December release of USDtb, a stablecoin backed by global asset manager BlackRock. USDtb is an alternative to USDe, functioning like traditional stablecoins and using cash and cash-equivalent reserve assets. USDtb has already reached a market cap of $70 million.  
• Pudgy Penguins (PENGU): NFT collection Pudgy Penguins launched their native token PENGU on December 17, 2024.

In just hours, PENGU’s trading volume surpassed $1 billion, according to SolanaFloor. The token is set to play a key role in the ecosystem, with use cases like staking, governance, and exclusive perks for holders. At the time of writing, PENGU trades at $0.03 and ranks 58th by a market cap of over $2 billion. 

• Hyperliquid (HYPE): Decentralized exchange Hyperliquid operating on its own L1 chain launched its native HYPE token on November 29, 2024. The token’s market cap soon surged to over $1.6 billion and currently stands at over $8.2 billion.
•   HYPE is a governance token offering various functionalities, including staking and fee payment options. It has a total supply of 1 billion tokens, 270,908,567 of which is currently in circulation.   

• Virtuals Protocol (VIRTUAL): Virtuals, a decentralized platform for AI agent generation, launched its VIRTUAL token in March 2024. VIRTUAL token holders can participate in governance, vote on protocol upgrades, and stake tokens to earn rewards. The token is also used to pay for services on the platform, such as creating and deploying AI agents.
• VIRTUAL has seen significant growth driven by the rising interest in AI agents and is now the 45th largest token, with a market cap exceeding $3 billion.
  

Virtual Protocol’s AI agents: Source: virtuals.io

5 Most Expected Public Token Launches and Airdrops in 2025   

With 2025 just around the corner, several highly anticipated token launches are already generating high interest in the crypto space.

While the exact launch dates of most tokens haven't been confirmed yet, many are expected to hit the market next year through token generation events (TGE). During a TGE, projects typically announce their token economics and distribution plans, paving the way for the token's public availability.

Among the most anticipated token launches are:

Linea (LINEA) 

✅ Status: Confirmed 

General information about LINEA. Source: cryptorank.io

LINEA is one of the most anticipated cryptocurrencies of 2025, expected to launch by the end of the first quarter. It will serve as the native token for Linea, an Ethereum Layer 2 scaling solution developed by blockchain technology company ConsenSys.

At the Devcon event in November 2024, the project introduced the Linea Association, which will oversee the network’s decentralized development.

As Linea moves toward decentralization, the LINEA token will enable the community to participate in governance and serve other purposes.

More details about the token and its economics will be shared ahead of the launch.

2. Berachain (BERA)

➖Status: Not Confirmed 

General information about BERA. Source: cryptorank.io

Berachain, a bear-themed blockchain, has recently gained attention in the crypto world. Initially launched as an NFT collection, the project introduced its blockchain platform on the testnet in early 2024.

Berachain is an Ethereum-compatible, high-performance blockchain built on the Cosmos infrastructure. It enables users to interact seamlessly with tokens and applications across other blockchains.

Using the Proof-of-Liquidity (PoL) consensus mechanism, Berachain offers opportunities for staking and liquidity generation.

The platform’s native utility token, BERA, is intended for various purposes, including paying transaction fees and facilitating liquidity generation. Besides BERA, Berachain features two other native tokens: HONEY, a stablecoin for stable-value transactions, and BGT, which is used for governance and staking.

Testnet users may be eligible for an airdrop when Berachain and its BERA token launch on the mainnet, though the exact details haven't been confirmed. 
As of December 2024, Berachain has raised $142 million from venture capital firms such as Framework Ventures, Polychain Capital, and others to support the expansion of its ecosystem.

3. ALLO (RWA)  

✅ Status: Confirmed   

General information about RWA. Source: cryptorank.io

When you click on “Buy RWA” on Allo’s official website, you'll see the message “Coming soon.” The RWA token is created as the native utility token of Allo, a blockchain platform for real-world asset (RWA) tokenization.

Allo currently has a total value locked (TVL) of over $2 billion and has processed over $100 million in on-chain trading volume. The platform also introduced Babylon Bitcoin staking and the alloBTC token, allowing Bitcoin holders to deposit BTC, receive alloBTC, and participate in the ecosystem’s borrowing and lending activities.

In December 2024, Allo secured $100 million in debt financing to expand its BTC-backed lending services.

The launch of $RWA is expected to bring new utility to the platform.

Meanwhile, to become eligible for the token’s airdrop, users can participate in various campaigns and earn Allo points. Allo states they will airdrop RWA to wallet addresses connected to the platform after the token generation event.

4. OneFootball (OFC)

✅ Status: Confirmed    

General information about OneFootball . Source: cryptorank.io

Here’s a token from the leading digital football platform and community, OneFootball.

On June 19, 2024, OneFootball, in partnership with Animoca Brands, launched the OneFootball Club (OFC) on the Base blockchain, offering fans a gamified experience. On OFC, users can earn BALLS points through activities like social tasks and quizzes.

OneFootball Club announced its native OneFootball Credits (OFC) token in late November 2024. It’s an ERC-20 token that will operate on both Ethereum and Base. As stated in an X post, the token is expected to launch by the end of the second quarter of 2025.

Users with larger amounts of BALLS tokens will receive more $OFC rewards.

According to CryptoRank, the project has raised $307 million in funding from investors like Union Square Ventures, Dapper Labs, Liberty City Ventures, and others.

5. Community Gaming (CGX)  

✅ Status: Confirmed     

General information about Community Gaming. Source: cryptorank.io

Community Gaming, an esports competition platform, announced the upcoming CGX token in late December 2024. On OFC, users can earn BALLS points through activities like social tasks and quizzes.

Forkast will enable users to make predictions on gaming, streamers, esports, and Web3, rewarding them with CGX tokens. Users can also stake CGX tokens on the platform through smart contracts to earn rewards, known as Loot Boxes.

To this date, Community Gaming has raised $19.8 million from Binance Labs, Multicoin Capital, CoinBank, Dapper Labs, and others to grow its ecosystem.   

Disclaimer: This article is for information only and isn’t financial advice. Always do your own research before making any investment, and note: just because a token launch is expected doesn’t mean it’s guaranteed to result in a massive price surge.