NFT photo archives of 70s music legends
Candy Digital and Getty Images have teamed up to launch NFT photo archives of legendary musicians from the past.
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As part of their initial creative partnership, “Exposure: by Getty Images & Candy” has launched an NFT collection dedicated to the music and culture of the 1970s.
Candy is a New York-based company that aims to bring innovation to art collecting and caters to music and sports fans. They're developing a specialized NFT ecosystem on Ethereum and working on a virtual store where users can buy and sell licensed digital collectibles on the secondary market.
Galaxy Digital is an investor and partner of Candy, specializing in trading, asset management, investment activities, banking services, and mining. Its CEO and founder, Mike Novogratz, is a well-known trader and expert.
As part of the “Music and Culture of the 70s” project, photos were carefully selected by the Getty Images team based on aesthetic characteristics and cultural significance. Getty Images made some rare photos available for the first time. It is essentially about preserving a digital photographic record of that legendary era for present and future generations.
Why the 70s?
You need tension in the strings to make music, and in an era defined by women’s liberation, the continuing struggle for civil rights, new technologies and the sexual revolution, the swirling zeitgeist of the '70s was reflected and amplified through an electrifying outpour of musical revolutions that thrill us to this day
Candy explains.
The “Music and Culture of the 70s” collection consists of themed selections from famous photographers such as “Rock Icons,” “Up Close and Personal,” “Life on Stage,” and more, priced at $200 for 10 images. It also includes individual digital collectible images of music legends like David Bowie, Jimi Hendrix, AC/DC, and others, priced at $25 per piece.
At the launch of the project, customers are offered the opportunity to mint one image for free. Additionally, Candy Digital and Getty Images have announced further releases of NFT collections featuring archival photographs depicting popular events and personalities in the collector community.
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