Top Digital Fashion Marketplaces
How frequently do you revamp your virtual wardrobe? If your digital avatar is still donned in the default app attire, you’re tragically lagging behind in the digital fashion world. It’s high time you ventured into the Metaverse for some retail therapy!
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Digital Fashion – Greta Thunberg's Dream
Apparel and accessories are among the most thriving and lucrative sectors. Therefore, it's hardly surprising that manufacturers are turning to immersive technologies to draw in global clientele. Digital fashion has emerged as a novel trend, offering outfits and accessories for use in online games, virtual reality platforms, and on social media. This trend not only offers a vivid virtual experience but also mitigates the environmental footprint of the traditional textile industry.
The culture of disposability and constant style shifts result in over 85% of clothing ending up in dumps mere weeks after purchase. Even the charities collecting pre-loved items for the less fortunate fail to combat this issue. Pivoting to digital shopping implies a reduced consumption of physical clothing and an enhanced engagement with virtual technologies.
Shoppers can still enjoy the thrill of purchase without drowning the world in a massive volume of waste. They can daily tweak their digital wardrobes, flaunting fashionable outfits at gaming events without cluttering their living environments.
Platforms such as Roblox, Somnium Space, Sandbox, and Decentraland empower players to showcase their uniqueness through avatar outfits. Gamers are keen on this prospect as it aligns with their desire to individualize their virtual identities.
Digital fashion marketplaces have evolved into platforms where users can trade digital attire and accessories. These trading spaces operate much like traditional e-commerce platforms, enabling customers to browse products, add to cart, and finalize purchases. However, the spotlight is now firmly on virtual fashion rather than physical objects.
The Most Popular Online Stores for Digital Clothing
We have curated a list of several services that have sparked a revolution in our virtual fashion sense:
DRESSX: California-based digital fashion platform, DRESSX offers collections from acclaimed artists and cutting-edge brands. Their mission? To highlight fashion that has minimal environmental impact. When customers choose a product, a fitting function adapts the 3D garment model to their specifications, presenting an image of the shopper in the chosen item. DRESSX partners with Crypto.com to secure transactions and has future plans to release new looks in the form of NFTs.
Here you may get a dress for a concert in the metaverse. Source: dressx.com
Replicant: NFT and fashion platform, where shoppers can try on digital attire, and designers can exhibit their creations. The platform creators state: “But it is just the same kind of sensual experience as renting a movie on iTunes, reading, music, going to a theatre or an art gallery, and so on. One of the cornerstone functions of clothing is the social one. Your image is always a statement, display of your mood, interests, likes and dislikes, and your self-identity in this conceptual cloud.”
To access this, you pay for the outfit, upload your photograph to the platform, and in 48 hours, you receive a unique digital image in the selected outfit. Transactions on Replicant use both cryptocurrencies and fiat currencies. The platform features fantastical items that can embellish avatars and social media channels.
A getup from the Techwear Collection. Source: replicant.fashion
Auroboros: A London-based digital fashion brand, Auroboros blends virtual technologies with tangible couture masterpieces. At London Fashion Week, Auroboros revealed the first-ever digital collection dedicated to immersive experiences. The design, drawing inspiration from nature, emphasizes technical skills and engineering prowess. You can acquire this collection, designed by the world's top couturiers, in the fashion game Drest and on the Auroboros website. Additionally, you can visit Auroboros's digital fashion exhibits in Decentraland.
Discover digital couture by Auroboros. Source: forbes.com
DIGITALAX: An NFT-based fashion marketplace, is a one-stop-shop for the latest fashion collections. Its Web3 platform architecture seamlessly integrates virtual fashion assets into games, mixed and augmented reality, metaverse, and other 3D environments. DIGITALAX's goal is to democratize access to high-end clothing and maximalist items.
This open-source platform encourages developers to craft and sell digital clothing in virtual communities, with both seasoned programmers and emerging designers creating fashionable virtual looks.
Clothing created via code. Source: digitalax.xyz
The Dematerialized: This designer clothing marketplace focuses on economy-segment digital goods. The Dematerialized ensures steady revenue streams from selling virtual fashion items while fostering transparency and creativity in the fashion industry. The platform collaborates with popular brands to release unique clothing as non-fungible tokens, targeting a wide audience. Its main consumers are Chinese and Korean teenagers, with the platform catering to regulars of the metaverse who enjoy wearing digital Chinese attire by European couturiers.
A 3D pair of shoes for the IMVU metaverse. Source: thedematerialised.com
UNXD: This high-end digital marketplace, which collaborates with one of the biggest names in the traditional fashion industry — Dolce & Gabbana, specializes in clothing sales. Collectors, who are prepared to invest significant sums in luxury items with digital authentication, will find this opulent space appealing with its NFT drops from leading designers and brands. Alongside couture digital VIP clothing, UNXD also features art pieces and unique fashion accessories not seen on other platforms.
The digital Dolce & Gabbana strikes a chord of luxury and price. Source: unxd.com
Today, if all you need is a unique look for a single social media post or an Instagram feature, there's no longer a need to purchase physical clothing. Instead, you can acquire affordable digital clothing, which can be more distinctive than any real-world outfit.
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