Coca-Cola to Integrate Microsoft AI into Its Operations
Coca-Cola and Microsoft have announced a five-year strategic partnership to advance the digital transformation of the beverage giant through Microsoft’s cloud technologies and artificial intelligence innovations.
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Coca-Cola and Microsoft have announced a five-year strategic partnership to advance the digital transformation of the beverage giant through Microsoft's cloud technologies and artificial intelligence innovations.
This collaboration involves a substantial investment of $1.1 billion, a significant increase from the initial $250 million agreement in 2020.
The partnership is centered around using the Azure OpenAI Service to develop new generative AI applications across various Coca-Cola operations such as marketing, production, and supply chain management.
The initiative aims not only to enhance productivity with AI tools like Microsoft Copilot but also to improve customer interactions.
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