Coffee Brand Bialetti Launches its Loyalty Program in Web3
Bialetti, a cornerstone of Italian coffee culture, is launching the Moka Expressions NFT membership club. The company identifies its evolution into the digital sphere and the adoption of innovative technology as the next phase in its century-long history.
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Moka Expressions is a loyalty program tailored for coffee aficionados, offering members a host of exclusive benefits, both digital and tangible. With a hundred-year heritage dedicated to refining coffee and its brewing techniques, Bialetti is shaping the future of its brand and extending an invitation for enthusiasts to be a part of the process.
A Century-old Company Embraces Web3 Source: https://twitter.com/BialettiPerks
Moka Expressions NFT unifies four dynamic visual representations that depict timeless coffee rituals. These are available in three classifications – premium, rare, and ultra-rare, each offering unique privileges to the NFT holder.
Premium NFT
This category, inspired by the classic morning coffee ritual, encompasses a limited edition series of digital collectibles. Its design echoes the contours of the original 1933 Moka Express stovetop coffee maker, subtly infused with contemporary elements.
Premium NFT holders receive opportunities to partake in Bialetti airdrops, gain access to undisclosed surprises, secure privileges for upcoming collections, and delve into the brand's archival footage. Four of these can be downloaded in high resolution for future printing and framing.
Rare NFT
Coffee enthusiasts opting for this level of the loyalty program enjoy all the benefits of the premium category, in addition to exclusive privileges:
- Access to virtual events with coffee connoisseurs, including meetings with Bialetti's designers, masterclasses on traditional coffee brewing methods, and online cupping sessions hosted by seasoned baristas.
- Home delivery of premium coffee in bespoke packaging created exclusively for club members.
- VIP services at partner outlets and a gift with every purchase.
- Access to archival footage and the option to download six high-resolution reproductions for printing.
Ultra-Rare NFT
Participants of the Ultra-Rare level gain all the advantages of the prior two grades of the loyalty program and will receive:
- The opportunity to personalize collectible Moka Express items via individual engraving.
- Unrestricted access to the Bialetti archive and the ability to download ten reproductions.
- Invitations to offline events such as coffee tastings, brewing masterclasses, and luxurious coffee pairings, to discover harmonious combinations of coffee, food, and wine.
- Exclusive sessions with a master coffee roaster and Bialetti's executive team.
The Moka Expressions NFT collection is available for purchase on the Nifty Gateway marketplace. There is no requirement to have a personal crypto wallet – one is automatically created on the platform for each NFT owner. The loyalty program accepts payment in fiat currency via a credit card or its equivalent in Ethereum.
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